29 May, 2025 | Admin | No Comments
Frizzy? Damaged? Dull? Living Proof’s new haircare range targets your exact hair woes
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Ever had a shampoo and conditioner whose formula you *loved* but just wished it did that bit extra for your specific hair?
Sure, your hair is silky, clean and smells amazing but if only it felt thicker/stronger/healthier/less frizzy/just perfect…
That’s where Living Proof and their brand-new, silicone-free haircare range comes in clutch.
Revealing four new shampoo and conditioner pairings last month, Living Proof are here to revolutionise silicone-free haircare, leaving dry, dull results usually found with such formulas firmly in the past.
Perfect hair Day Shampoo & Conditioner Bundle
If your hair is on the dull and dry side and in need of perfecting, then the Perfect hair Day Shampoo and Conditioner Bundle will be your ride or die. Delivering 72-hours of hydration with every wash, this hard-working pair is set to leave your locks quenched and shinier than ever.
Each of these four new ranges are scientifically proven to deliver healthier hair with every wash and treat your unique hair concerns: frizz, damage, dryness and lack of volume. And their star ingredient? Sili-CLONE™ HairTech.
Sili-CLONE™ HairTech, Living Proof’s proprietary new technology, consists of a blend of science-backed, multi-sensory modifiers that deliver the benefits of silicones that we all know and love. Think: shiny, sleek and conditioned hair.
While it’s at it, it’s transforming the texture of hair and delivering healthier hair with every wash, supporting long-term hair health.
In short, it looks, walks and quacks like silicone, but it’s so much better.
The silicone-free shampoos feature an eco-luxe sunflower-based surfactant that delivers a rich, decadent lather and adds silky slip for enhanced spreadability and performance.
And the conditioners? These contain a bio-derived fatty acid polymer, Polyricinoleic Acid, which has never-before used in haircare. This ingredient is known for its exceptional silicone-like slip that helps optimise the texture and condition of the hair fibre, without weighing it down.
The cycle of silicone stress
Despite being in far more hair products than you think, silicone is a bit of a no-no for hair health. An overuse of silicones can cause stress on the hair through product build up and coating, blocking essential actives from penetrating the hair.
The result is overstimulated hair that is prone to more frequent washing, styling and, thus, damage.
Whilst many of us look to silicone-free shampoos and conditioners, the products sometimes lack the sensory and performance qualities we want from our hair products, making the transition to sili-free a challenge, with our hair taking the brunt of the suffering.
Enter: Living Proof.
And as if creating an exceptional silicone-free shampoo and conditioner wasn’t enough, Living Proof has gone that one step further to release four, yes four, brand new ranges to tackle your hair qualms. From fine hair to dull, damaged to frizzy, Living Proof has you covered.
For those with fine, thin or flat hair, the Living Proof Full Shampoo and Conditioner will be your go-to.
This luxe duo is proven to volumise the hair for lasting fullness and body and keep hair cleaner and healthier for longer, delivering two times the volume with every wash.
Frizzy hair that just won’t quit? The No Frizz Shampoo and Conditioner is proven to smooth hair, control frizz and keep hair clean and healthy for longer, proven to deliver three times smoother hair with every wash. And humidity protection? It’s got that too.
If you’re struggling with damaged hair that needs a bit of love, then the Restore bundle will be your best bet.
This Shampoo and Conditioner duo is proven to reverse damage, repair the look and feel of damage with every wash, deliver 95% less breakage with each wash and leave hair feeling stronger and protected.
And if your hair is on the dull and dry side and in need of perfecting, then the Perfect hair Day Shampoo and Conditioner Bundle will be your ride or die.
Delivering 72-hours of hydration with every wash, this hard-working pair is set to leave your locks quenched and shinier than ever.
Ready to find your perfect pairing? Explore the new Living Proof silicon-free shampoos and conditioners below.
Full Shampoo & Conditioner Bundle
For those with fine, thin or flat hair, the Living Proof Full Shampoo and Conditioner will be your go-to. This luxe duo is proven to volumise the hair for lasting fullness and body and keep hair cleaner and healthier for longer, delivering two times the volume with every wash.
Restore Shampoo & Conditioner Bundle
If you’re struggling with damaged hair that needs a bit of love, then the Restore bundle will be your best bet. This Shampoo and Conditioner duo is proven to reverse damage, repair the look and feel of damage with every wash, deliver 95% less breakage with each wash and leave hair feeling stronger and protected.
frizz Shampoo & Conditioner Bundle
Got frizzy hair that just won’t quit? The No Frizz Shampoo and Conditioner is proven to smooth hair, control frizz, and keep hair clean and healthy for longer, proven to deliver three times smoother hair with every wash. And humidity protection? It’s got that too.
As a frizzy gal, I’m obsessed with one in particular…
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