PHLUR’s viral new scent is a matcha-lovers’ dream – here’s why we’re obsessed

16 Feb, 2026 | Admin | No Comments

PHLUR’s viral new scent is a matcha-lovers’ dream – here’s why we’re obsessed

The PHLUR Matcha Milk Hair and Body Mist on a green background
Wear your morning matcha hit with this stunning new fragrance from PHLUR (Picture: PHLUR/SpaceNK)

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There’s no denying that matcha is having a huge moment right now.

And while obsessions began at the earthy green drink, we’ve now found a new medium to be besotted with: Phlur’s Matcha Milk Hair and Body Mist.

Perfect for the person who never skips their morning green caffeine hit, Matcha Milk is an earthy and indulgent scent from the makers of the iconic Father Figure and Missing Person fragrances- so you know it’s going to be good.

Enhanced by body heat, this hair and body mist offers an uplifting sense of warmth, oozing a comforting and soothing aroma that Phlur masters so well – but with an earthy twist.

PHLUR Matcha Milk Hair and Body Mist 3oz

Sweet, woody and earthy, Matcha Milk is a deliciously intimate twist on a gourmand scent that’ll have you winning compliments every time you wear it.

With each spritz you’ll discover top notes of bergamot zest and black tea, which blend with heart notes of matcha, macadamia milk and vanilla, ending in base notes of musk, amber and patchouli.

shop £25

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It’s gourmand, but like you’ve never smelled before, with the brand calling it ‘less dessert, more ritual. Less sugar rush, more slow indulgence.’

With each spritz you’ll discover top notes of bergamot zest and black tea, which blend with heart notes of matcha, macadamia milk and vanilla, ending in base notes of musk, amber and patchouli.

Sweet, woody and earthy, it’s a deliciously intimate twist on a gourmand scent that’ll have you winning compliments every time you wear it.

Playful and addictive, Match Milk and Berry Cream are the perfect duo for sweet and earthy layering (Picture: PHLUR/SpaceNK)

What we also love about this and Phlur’s other mists is that it sits beautifully on the body and hair, meaning that every swish of your head and slight movement will have you releasing delicate bursts of fragrance that last all day.

And did we mention it looks amazing? Coming in a very fitting green bottle that’ll look stunning on any vanity, Matcha Milk is an aesthetic in itself, available in a 3oz and 8oz bottle.

The new release was accompanied by another scent for those that like their matcha with a burst of sweetness: Berry Cream.

PHLUR Berry Cream Hair and Body Mist 3oz

Playful and addictive, Berry Cream lingers like spun sugar melting on your tongue, a gourmand treat that's not at all sickly.

Enjoy top notes of raspberry and strawberry, heart notes of apple leaves, violet milk and hibiscus flower, and base notes of amber, vanilla bean and ambrette.

shop £25

The perfect layering companion, Berry Cream boasts notes of dewy strawberries, violet milk, raspberry and sugared amber, complimenting the earthiness Matcha Milk like sweetness in a latte.

Playful and addictive, Berry Cream lingers like spun sugar melting on your tongue, a gourmand treat that’s not at all sickly.

Spray these tasty scents in areas such as the inner elbows, wrists, collarbone, neck and behind the ears and enjoy as they intensify moment by moment.

PHLUR Berry Matcha Body Mist Set

Create the perfect sweet and earthy layering duo with the PHLUR Berry Matcha Body Mist Set, an excellent choice for creating an everyday staple scent.

This value duo features 8oz sizes of both the Matcha Milk and Berry Cream Hair and Body Mist.

shop £68

One word: yum.

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