Self-tanning mitts, nail salons, coffee shops, and clothing line collaborations. Stranger Things tee, anyone?

Since its launch in 1969 (in Ireland, where it was initially known as Penneys), Primark has steadily risen to become one of the UK’s most beloved fashion retailers.

In London the brand has a giant flagship four-floor store on Oxford Street, complete with a beauty studio and Greggs cafe, as well as 11 other locations across the city.

And now, it’s opening its first location in the capital in more than a decade, to mark 40 years since a Primark store opened in London, in 1986.

Spanning 24,000 square feet, ‘Primarni’ will be bringing its low-cost goodies to Wimbledon, darling. Home of the tennis, and now, £1 thongs.

Where is London’s new Primark?

The new location will be taking over the former home of Debenhams inside the Wimbledon Quarter shopping centre, and it’s hoped that its doors will open either later this year, or early in 2027.

The forthcoming store will be stocking fashion lines for women, men and kids, as well as beauty and homeware. And it’ll be in good company, considering that the other existing shops inside the centre include M&S, Oliver Bonas, Hotel Chocolat, Rituals, and So Shell Nails.

Robert Cragg, Head of Asset Management at Romulus, said: ‘We’re delighted to welcome Primark to Wimbledon Quarter. Their arrival is a fantastic boost for the local community and brings greater choice for everyday shopping right to the heart of Wimbledon.

‘Together with the raft of new openings across food, fitness, leisure and workspace that have joined us recently, Primark’s new store strengthens our vision of Wimbledon Quarter as a welcoming destination that truly serves local people and brings the community together.’

It’s safe to say that the news has been welcomed by Wimbledon locals.

On Facebook, local business Rocoja Limited described it as just ‘what is needed’ in SW19, noting that the move is ‘fabulous.’

Begona Castro joked: ‘Finally, an actual shop opening in the shopping centre. It’s the most unshopping centre I have visited in my life!’

Kerzia Chetty was pleased to hear the news, saying the new Primark would be ‘somewhere I can buy my kid some clothes when I’m in a hurry or don’t feel like leaving the area.’

Meanwhile, Stephanie Turner said a ‘Zara would’ve been better, but this is encouraging.’

It’s been an exciting few months for Primark. In September 2025, the retailer launched a new service in its Manchester Market Street shop,hailed as ‘luxury.’

Customers in Manchester are now able to book a same-day appointment to have their clothes repaired or altered in store, in partnership with The Seam, a company that offers care and repair for clothing, footwear and bags.

Bookings for the service are available online via Eventbrite (although walk-ins are allowed), and when you arrive for your appointment, you’ll meet with staff, discuss your item and leave it for them to work on.

Depending on the work needed on the garment, this could take 20 to 30 minutes, or you can arrange to collect it later in the day if longer is needed.

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