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Carrie Bradshaw once said she liked her money hanging in her closet, but what about the pieces sparkling in your jewellery box?

7879 is making a strong case for a new kind of sparkle that’s both stylish and savvy, with gold and platinum pieces that don’t just elevate your look but also double as a genuine financial investment.

The London‑based brand’s name comes from the atomic numbers of the two precious metals it specialises in: platinum and gold. Every piece is crafted from pure materials and sold by weight at real market value, with a small markup for craftsmanship and costs. That means as the price of your gold or platinum rises, so does the value of your jewellery.

You can literally watch your earrings, necklaces and rings gain value through your personalised portfolio. And if you decide to sell, 7879 will buy them back at the current market price of the metal, with only a small transaction fee.

For extra peace of mind, you can chat instantly with an expert for advice, and the brand’s range is responsibly mined with traceable sources and ethical suppliers.

There’s a variety of price points, plus you can pay for most pieces over four interest‑free instalments with Klarna and Clearpay.

The collection is timeless and elegant, with highlights including the Cable chain necklace in 24k gold – a simple yet stunning piece. The Fantasia chain bracelet, available in different lengths, features diamond‑shaped links with cut‑outs for a sleek finish, while the Star stud earrings are best‑sellers in both 24k gold and platinum.

If you’ve already got a chain, you can make it pop with a striking charm. The Evil Eye is said to ward off negativity, while the Wings charm symbolises encouragement to fly freely on your journey.

Celebrities are already fans, with Call the Midwife’s Helen George, Downton’s Joanne Froggett and comedian Jack Whitehall among those spotted wearing the brand.

So if you’re looking for a statement piece that could also boost your bank balance, 7879 proves accessorising can come with added assets.

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