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It’s been a hot minute since the last Amazon Prime sale, so if you’ve been wondering when the next one’s coming, you’re in luck!

The much-loved Prime Big Deal Days are officially back, landing on October 7 and 8, 2025.

This two-day event is exclusive to Prime members and means early access to hundreds of thousands of deals across everything from tech and toys to fashion and homeware. 

This year’s sale is already shaping up to be a good one, with up to 40% off across a huge range of categories, from home and kitchen essentials to electronics, toys, fashion, and beauty and self-care. Yep, there really is something for everyone. 

Always one to build anticipation, Amazon has already dropped a few hints about the big-name brands taking part – so expect to find big discounts on top names like Ninja, OURA, Dyson, Bosch and GHD. 

It’s basically the perfect excuse to get ahead on your Christmas shopping or just grab something nice for yourself.

So if you’re a Prime member, mark 7 and 8 October in your calendar as these deals won’t be sticking around for long.

Not a Prime member yet? There’s plenty of time to sign up. In fact, do so now and you’ll get a 30-day free trial giving you full access to all the perks and carrying you right the way through the Prime Big Deal Days sale event! Just remember to cancel before those 30 days are up to avoid being charged. 

The Prime benefits don’t stop with the sale though. Sign up and you’ll be privy to a range of benefits including streaming award-winning movies and TV shows with Prime Video, enjoying ad-free music and top podcasts with Amazon Music and playing free games with Prime Gaming. 

Prime members can also dive into a huge library of books and magazines with Prime Reading, store your photos securely with Amazon Photos and enjoy free delivery from your favourite restaurants and takeaways with Deliveroo Plus.

Phew! That’s a lot of perks. 

In preparation for the October sales event, we recommend signing up for Prime in advance and, while you’re at it, setting up your Amazon wishlist is a smart move.

That way, you won’t be left scrolling under pressure during the two-day sale, and you’ll be ready to snap up your favourites the second they drop.

And of course, be sure to check back with us as we’ll be rounding up all the best deals once Prime Big Deal Days go live on 7 and 8 October. You won’t want to miss it.

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