As well as having a coffee, getting your brows done and browsing all the latest trends, Primark shoppers will now be able to do even more when visiting a store.

That’s because the retailer is launching a brand new service in its Manchester Market Street shop, one that’s been hailed as a ‘luxury’.

Customers in Manchester will now be able to book a same-day appointment to have their clothes repaired or altered in store, in partnership with The Seam, a company that offers care and repair for clothing, footwear and bags.

Bookings for the service will be available online via Eventbrite (although walk-ins are allowed) and when you arrive for your appointment, you’ll meet with staff, discuss your item and leave it for them to work on.

Depending on the work needed on the garment, this could take 20 to 30 minutes, or you can arrange to collect it later in the day if longer is needed.

Prices for repairs and alterations start from £3 and range to £10 for simple services, with Primark subsidising the cost to make the service more affordable.

But there is a catch.

The partnership with The Seam is only currently available in the Manchester store and only for a limited time, as part of a trial to see how customers react.

Shoppers will be able to access the repair service on the lower ground floor of the store every Friday, from now until December 19.

Primark product longevity lead, Vicki Swain, said: ‘We want to make simple clothing repairs and alterations easier to access and more affordable for our customers and we’re excited to see what this partnership with The Seam will bring to local shoppers in Manchester.

‘Simple repairs are a great way to make clothes longer lasting and we know there’s growing demand for it.

‘We are looking forward to the response in our Manchester Market Street store and seeing its potential as an important fixture on the high street.’

Layla Sargent, the founder of The Seam, told TheIndustry.Fashion: ‘By subsidising repairs, Primark is making it possible for everyday shoppers to access what has too often been seen as a luxury.’

This comes after Primark recently made a ‘life-changing’ overhaul to its range.

Ahead September, the retailer announced it would be removing traditional neck labels from children’s T-shirts, sweatshirts, hoodies, pyjamas, and nightwear, printing them on the fabric instead.

The change represents more than half of Primark’s junior line, but it has also committed to further increasing this percentage over the coming months in an effort to create ‘clothes that feel right’.

And that’s not all; as part of a move towards more inclusive design, it will also offer seamless and flat seam socks — addressing a particular source of discomfort for people with sensory issues.

The retailer also recently launched its first homeware-only store in the UK and rolled out click and collect for shoppers in all shops.

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