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If you’re after some pretty new underwear to brighten up your top drawer this spring, Boux Avenue is giving you the perfect excuse to treat yourself and give back. Because what’s better than feel-good lingerie? Lingerie that does good too.

From today until Sunday June 8, Boux Avenue is donating 10% of sales from its super cute Ribbed Seamless Ditsy Floral Bralette and matching Thong & Brief in Pink Mix to The Eve Appeal – the UK’s leading gynecological cancer charity.

Boux Avenue Ribbed Seamless Ditsy Floral Bralette

Soft, stretchy, and pretty, this seamless bralette features a ditsy floral print, scoop neckline, and removable padding. Non-wired for comfort and made with 25% recycled fibres, it has a matching thong or briefs to complete the set.

Buy NOW FOR £24

Not only is this floral set perfect for spring, it’s also part of The Eve Appeal’s brilliant #GetLippy campaign, which runs throughout May to raise awareness of the five gynecological cancers and help break the stigma around gynae health.

Yes, it’s time to get comfy talking about the stuff we’ve been told to whisper about. From recognising the signs and symptoms to simply feeling confident enough to say the word ‘vulva’ out loud, the campaign is all about education, empowerment, and starting life-saving conversations.

Boux Avenue isn’t just donating proceeds, they’re using their platform to support the cause and educate their community too. Because talking openly about gynae health shouldn’t be awkward, and the more we know, the more lives we can save.

To mark the campaign, Boux has also teamed up with two incredible women who have lived with gynecological cancer, sharing their powerful stories on Boux’s site and social channels throughout May. It’s heartfelt, it’s honest, and a reminder of just how important these conversations are.

So go ahead, treat yourself to something beautiful. Because when you shop this set, you’re not just updating your lingerie drawer, you’re helping support real change.

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