19 May, 2025 | Admin | No Comments
Damson Madder’s new summer-ready capsule collection is here — but it won’t be for long
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Famous for their ‘more is more’ approach to fashion, Damson Madder has been making waves ever since they burst onto the fashion scene back in 2020.
Best known for their bold yet ultra-feminine prints, and statement features like frill collars, oversized bows, and ruffles, every single item they make exudes joy and confidence.
But unlike many of today’s most popular sites and stores, the London-based brand prides itself on a more slow and sustainable approach to fashion — meaning every collection is limited in both size and stock quantity. So, it’s safe to say that we were all ears as soon as we heard the news that the latest collection had dropped.
A carefully curated collection of summer-ready pieces, ‘The Gaze’ offers a modern take on femininity, with its mix of structured yet flowy silhouettes, statement prints, and palette that plays with bold primary colours.
The hero print of the collection has to be the on-trend red and white micro polka dot — but as we’d expect, stripes and checks are also heavily featured. And don’t worry, accessory lovers — they’ve definitely delivered in the scrunchie department.
Ready to shop? From chic shirred shirts, to romantic strappy dresses and camis, here are a few of the collection’s stand-out pieces:
Raphi Cami in Off White And Red Spot
From its statement shirred bodice and square neckline, to the flattering peplum hem and vintage ruffle detailing, this cami is a slightly new silhouette for Damson Madder — but it fits in seamlessly. For a cute and cohesive fit, pair it with the matching Layla Skirt, which is the perfect drop-waist midi.
Hazel Shirt in Blue/Choc Stripe
We’re big fans of this blue and chocolate brown striped take on the fan-favourite white Hazel Shirt. With its shirred detailing, button down placket, and peplum hem, it’s the perfect blend of form-fitting and feminine.
Mallory Midi Dress in Cloudy Check
Another brand new silhouette for SS25, this midi oozes feminine charm with its smocked bodice, low back, and flowy drop-waist skirt. Best of all, you can even purchase a frilly Garter Scrunchie in the same pretty checked print.
Angelina Midi Dress in Red
Another new silhouette, the lace-up fitted bodice and voluminous flowing skirt of this strappy midi dress make the perfect romantic pair. Red is well and truly having its moment — but if you’d like a slightly more unique print, it also comes in Blue/Choc Stripe.
Leilani Blouse in Garden Tulle Stripe
With its A-line silhouette, flowy three-quarter sleeves, and lightly ruffled square neckline, there’s something effortlessly feminine about this vintage-inspired blouse. Pair it with the matching Layla Godet Midi Skirt — or keep it casual with a pair of jeans instead.
Garter Bun Wrap in Blue/Choc Stripe
A hair accessory that does a little something extra, this oversized scrunchie comes with a bun wrap that looks lovely tied in a bow around a ponytail or bun — or if you’re feeling fancy, you can even weave it through a plait.
Adeline Shell Mini Dress in Laser Check
A real retro silhouette, this gorgeous mini dress makes a real statement with its pretty puff sleeves, functional oversized buttons, and laser check details. For a cute and preppy fit, pair it with white socks and a trusty pair of black loafers.
Cressida Cami in Blue Paisley
We love a flowy summer cami — and this one has a lovely vintage feel thanks to its pretty paisley pattern. Designed with comfort in mind, it’s got adjustable tie detailing at the sides, and a shirred back bodice for additional stretch.
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