A new supplement is gaining traction across the UK thanks to a formula that is capturing attention for its practical benefits.

Over 80,000 units of the supplement have been sold within a span of four to five months, with the company approaching a milestone of 100,000 total units sold since launch.

Its rise has been especially notable on TikTok Shop, where it became one of the top five best-selling health products in the UK. The success seems to stem from a mix of customer feedback, a focus on formulation quality, and a growing interest in more transparent wellness products.

Consumer response shows strong market acceptance

NobleNature’s Magnesium 5-in-1 has quickly established itself as a consumer favourite in the UK health and nutrition market.

The store maintains a 4.9-star rating on TikTok Shop, indicating high levels of customer satisfaction. This positive response has helped the British brand achieve a significant milestone, with rapid sales growth demonstrating strong consumer demand and repeat purchases.

A PhD pharmacologist with 25 years of experience and a certified nutritionist have been involved in the overall formulation process.

The formula features magnesium bisglycinate, malate, citrate, oxide and vitamin B6. Magnesium contributes to the reduction of tiredness and fatigue, supports normal energy-yielding metabolism, and helps maintain normal electrolyte balance. It also contributes to the maintenance of normal teeth and bones, as well as normal muscle function.

Vitamin B6 contributes to the reduction of tiredness and fatigue, and supports normal energy-yielding metabolism too. It also contributes to the normal functioning of the nervous system, and normal protein and glycogen metabolism.

The company also ensures that each batch comes with both a Certificate of Analysis (COA) and Certificate of Conformity (COC), showing the ingredients match with the label.

Market performance indicates consumer satisfaction

Industry data from SPINS shows that magnesium supplements are experiencing remarkable growth across multiple categories, with double-digit sales increases in mainstream and natural channels. This broader trend explains NobleNature’s instant success in the magnesium supplement market.

The consumer response to NobleNature’s Magnesium 5-in-1 has translated into impressive business growth. The company reports an annual revenue of £1.3 million, with a notable 600 percent increase compared to the previous year.

This exceptional rate suggests substantial market validation and user adoption, as the company continues to expand its customer base across the UK through Amazon, TikTok Shop, and their direct-to-consumer website.

NobleNature states that the brand’s achievement lies in its UK-formulated products, which do not use generic white-label suppliers. These decisions, it says, are designed to maintain control over the supply chain and improve consumer trust. 

Why consumers want more

NobleNature emphasises traceability, specialised formulation, and batch testing for a more methodical and quality-driven strategy than most of its competitors.

The company appears to be meeting that demand and positioning itself as one of the rare supplement brands building its reputation on more than marketing alone.

NobleNature’s product reception and strong sales indicate a growing need for supplement brands that prioritise transparency and consistency.

It has quickly become a trusted name, delivering nutritional benefits by combining expert-led development with consumer needs that fit seamlessly into every lifestyle.