9 Apr, 2025 | Admin | No Comments
Tesco becomes first UK supermarket to make major aisle change in 93 stores
There’s a big change coming to Tesco stores — and its a first for UK supermarkets.
The grocery giant is set to roll out perimenopause and menopause-friendly aisles in 93 of its big stores (including superstores and Extras).
These will exclusively feature products to help treat and manage women’s symptoms when they’re these periods of hormonal change.
Aiming to ’empower women with more choices’, these sections will support women in locating and identifying the products that can help them, all marked in the colour purple.
Products will include items across categories like nutrition, haircare, skincare, sexual wellness and digestive health.
The change to stores comes after a successful trial was carried out by Tesco from February to March 2024, where it added the menopause sections to 189 of its stores.
Products used in the trial included Vitabiotics vitamins, Nivea, Olay, Simple skincare products, Tena and Always products.
This new aisles will be implemented from April this year, making Tesco the first retailer to permanently introduce a dedicated menopause-only area in-store.
Both Morrisons and Sainsbury’s have previously completed similar trials, but are yet to introduce the measure on a permanent basis.
As part of this new initiative, the supermarket has teamed up with GenM, a British collective of brands, retailers and manufacturers aiming to empower menopause brands.
The collaboration will work together to enforce what has been dubbed the ‘M-tick’ – the first universal shopping symbol to clearly label menopause-friendly products.
GenM’s 2024 UK Visibility Report found that 94% of women want to shop for menopause-friendly labelled products, yet 66% find it difficult to find the products they need.
The change couldn’t come at a better time, after research by Kantar found that shoppers bought more menopause products than ever before last year.
When does menopause start and what are the signs?
The menopause is technically the name given when your periods stop due to lower hormone levels. It usually affects women between the ages of 45 and 55, but symptoms can happen far earlier as oestrogen begins to decline, in what’s known as ‘the perimenopause’.
And, while the NHS lists common symptoms including hot flushes, difficulty sleeping and even low sex drive, many women have been taken by surprise by the way perimenopause has affected them.
Research indicates there could be as many as 62 symptoms.
Menopause specialist Dr Naomi Potter previously told Metro other ailments such as tinnitus, urinary infections, change in body odour, weak bones and restless legs can all be associated with this life-changing stage.
Other signs can be increased allergies, heart palpitations and changes in oral health.
Here are the 62 menopause symptoms you should look out for.
Tesco’s Category Director for Health and Wellness, Tom Lye, said the supermarket is ‘delighted’ to support customers and colleagues going through menopause.
‘We hope that having these permanent menopause-friendly bays in 93 of our large stores will provide reassurance and education,’ he said.
Heather Jackson, GenM’s co-founder and CEO, added: ‘This showcases our joint commitment to supporting women across the breadth of the 48 menopause signs, and means we are empowering women with choice for her to manage her menopause, her way’.
She also said that the 15.5 million women in the UK currently experiencing menopause are yet to be ‘understood or served as they deserve’, but this is a step in the right direction.
Products included in the Tesco menopause section
- Charles Worthington Menoplex Replenishing Mask 150ml
- MURINE DRY AND TIRED EYE DROPS
- Face Facts Menopause Skincare – Overnight Gel Mask 50ml
- A.Vogel Stress Relief Daytime Valerian-Hops oral drops 50ml
- TENA Lights Sensitive Ultra Pads Normal 16 Pack
- Charles Worthington Menoplex Repairing Conditioner 250ml
- BetterYou Magnesium Menopause Body Spray 100ml
- Nutriburst 60 FemBalance Strawberry Flavour Gummies
- Issviva Menopause V-Moist Lubrication Gel 75ml
- Issviva Cooling Bra Inserts 1 Pair
- Charles Worthington Menoplex Healthy Scalp Serum 75ml
- Newfoundland Menopause Test 2 Pack
- So Divine Menopause Water Based Lube 100ml
- Fussy Natural Deodorant Refill Lavender Fields 40g
- Tena Lady Maxi Day 6 Pack
- A.Vogel Perimenopause Balance Multi-Nutrient Drink 14×5.5g Sachets
- TENA Discreet Ultra Normal Thin Incontinence Pads 16 Pack
- Compeed Anti Spot Patch 7 pack
- TENA Light Sensitive Ultra Pads Mini 20 Pack
- A.Vogel Perimenopause Focus 30 Tablets
- Always Expert Daily Extra Protect Long Liners x 40
- A.Vogel Menopause Support 30 tabs
- Face Facts Menopause Skincare – Revitalising Facial Serum 30ml
- WUKA Dry Tech Midi Brief Underwear for Light Leaks Black – Size 2
- WUKA Dry Tech Midi Brief Underwear for Light Leaks Black – Size 1
- BetterYou Magnesium Menopause Bath Flakes 750g
- HEALTHSPAN 60 BLADDER SUPPORT CAPSULES
- Face Facts Menopause Skincare – Soothing Eye Contour Gel 25ml
- Charles Worthington Menoplex Volumising Shampoo 250ml
- Sanex Expert Skin Health Pro Hydrate Shower Cream 570Ml
- Promensil Menopause Double Strength 80mg 30 Tablets
- So Divine Menopause Classic Vibrator
- Fussy Natural Refillable Deodorant Lavender Fields 40g
- Sanex Expert Skin Health Hypoallergenic Shower Gel 570ml
- Face Facts Menopause Skincare – Firming Face Neck & Decolletage Cream 50ml
- Face Facts Menopause Skincare – Hydro-Mist Face & Body 100ml
- Tiger Balm Muscle & Tension Lotion 80ml
- Optibac For Women Intimate Flora For Women 14 Capsules
- Super Facialist Vegan Collagen Rejuvenating Gel Cleanser 150ml
- Super Facialist Vegan Collagen Overnight Resync Night Cream 50ml
- A.Vogel Moisturising Eye Drops 10ml
- The Solution Menopause 3-in-1 Boost Serum 30ml
- The Solution Menopause Night Recovery Treatment 50ml
- Mitchum Pure Fresh Roll On 100Ml
- LINWOODS MENOLIGNA 210g
- Issviva Menopause Hair Skin and Nails Food Supplement 60 Gummies 120g
- A.Vogel Atrogel Muscle Aches & Pains Arnica Gel 100ml
- Issviva Menopause Focus Think Clearly 90 Gummies 300g
- Peachie – Hazelnut, Cacao & Cherry Toppings for Menopause 200g
- A.Vogel Sleep Well Dissolvable Granules 14x2g
- Replens Vaginal Moisturiser Prefilled Applicators 6 x 5.9g
- A.Vogel Passiflora Complex Nervous System Support 30 Tablets
- Super Facialist Vegan Collagen Plumping Serum 30ml
- Super Facialist Vegan Collagen Super Smooth Day Cream 50ml
- The Solution Menopause Cooling Creme-Gel Body Moisturiser 200ml
- The Solution Menopause Hydrating Cooling Mist 100ml
- The Solution Menopause Balancing Intimate Wash 150ml
- Peachie – Almond & Cranberry Toppings for Menopause 200g
- A.Vogel Passiflora Relax Complex Spray 20ml
- A.Vogel Dormeasan Sleep Valerian-Hops oral drops 50ml
- The Solution Menopause Hair Thickening Scalp Serum 30ml
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