9 Apr, 2025 | Admin | No Comments
Evelyn & Bobbie launches in John Lewis: Is this the comfiest underwear we’ve tried?

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Finding a bra that fits is, generally, an absolute nightmare – especially if you’re like the majority of women (and myself) whose size fluctuates by the week.
Well, it’s time to chuck your ill-fitting, gaping, cutting, rubbish bras in the bin and invest in something proper with Evelyn & Bobbie.
Cementing itself as an iconic and innovative US brand renowned for its commitment to redefining comfort and inclusivity, Evelyn & Bobbie has been breaking the mold when it comes to underwear – and they’ve now officially launched in John Lewis.
Designed for women by women (because who can you trust more to make a bra that really feels good?), Evelyn & Bobbie bras redefine the idea of traditional lingerie by offering unparalleled support without wires.
Yep, this is officially a wire-free zone, and we’ve never been comfier.
The brand combines cutting- edge technology, ergonomically inspired design and premium materials to create products that truly support the body through every single day – whether you’re heading to the gym, lounging round the house or spending the day in the office.
This is all thanks to their patented EB Core technology, which is designed to redistribute weight from the shoulders to core muscles, reducing strain and improving posture.
This seamless lamination design works to offer three dimensions of lift, while the ergonomic designs move and stretch with you for a feels-like-nothing fit.
Thanks to this, weight fluctuations are no worry, as the stretchy, moldable design works harder to fit your body, while comfort straps sit wide on your shoulders, not your delicate neck muscles for extra support.
Thus, what’s even more interesting about Evelyn & Bobbie bras is that they’ve ditched standard bra sizing, offering sizes S to XXL instead of the cup and band sizes we’re used to. These sizes support B-K cups.
Better still, all their underwear is non-toxic and triple tested for BPA’s and PFA’s, aligning with the growing awareness of the link between physical comfort and mental wellbeing.
And truly, these bras are comfortable.
I’ve been testing the Beyond and Defy bras for the last few weeks and when I say these have redefined undies for me, I really mean it. For my size 34F chest and 12-14 body, I was fitted with a size M. Needless to say the fit is perfect.
The bras seem to mold to my body with zero gaping or bunching. While the bras come with removable cups, I opt to slip mine out.
While I was hesitant to begin with about the sizing, as soon as I tried the bras on I could tell that should I drop or gain half a dress size (as I seem to do every other month) they would still fit me.
These bras are made to stretch and hold you – almost like a big, comforting hug. Supportive, soft and smoothing, they look amazing under my clothes, meaning I tend to turn to them every day.
No sore shoulders, no restrictive movement, no rough fabrics, no painful wires – just endless comfort that makes you forget you’re even wearing a bra.
What more could you want your underwear?
All in all, the brand just wants to make women feel supported in their bodies, made to feel comfortable, empowered and confident every second of the day – and in my opinion, they totally succeed
‘We are thrilled to bring Evelyn & Bobbie to John Lewis & Partners, a retailer that shares our dedication to quality, innovation and inclusivity,’ Writer Bree McKeen, CEO and founder of Evelyn & Bobbie.
‘We are excited to share our revolutionary approach with John Lewis customers by rethinking what women deserve and making it accessible. Together, we hope to inspire a new standard of comfort, wellness and body positivity, no wireless bra at a time.’
While the brand’s US site also stocks underwear (which I’ve also tried and now live in), their first foray into the UK market currently just features the bras – but we’re hoping the collection will widen in time.
On the hunt for the perfect bra? Explore Evelyn & Bobbie’s selection available in John Lewis below.

Evelyn & Bobbie Scoop Neck Tank Top, Sand
Ideal for support, separation and smoothing in one, the Scoop Neck Tank Top is the flattering piece of underwear you're going to want in your rotation. It features the adjustable straps of the Beyond Bra combined with the lift and separation of the Evelyn Bra.

Evelyn & Bobbie Scoop Neck Tank Top, Black
Ideal for support, separation and smoothing in one, the Scoop Neck Tank Top in Black is the flattering piece of underwear you're going to want in your rotation. It features the adjustable straps of the Beyond Bra combined with the lift and separation of the Evelyn Bra.

Evelyn & Bobbie Evelyn Wire-Free Push-Up Bra, Black
Love a push-up look? The Evelyn bra is the perfect blend of dramatic push-up lift with a smooth seamless design, engineered to adapt and fit you perfectly thanks to its scalloped edges, patented EB Core® for 3D lift and a smoothing back band and sides.

Evelyn & Bobbie Evelyn Wire-Free Push-Up Bra, Champagne
Opt for this iconic, comfortable push-up bra in the gorgeous Champagne finish. The Evelyn bra is the perfect blend of dramatic push-up lift with a smooth seamless design, engineered to adapt and fit you perfectly thanks to its scalloped edges, patented EB Core® for 3D lift and a smoothing back band and sides.
Truly the most comfortable underwear I’ve found…
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