tonies® launches new Sleepy Friends ahead of World Sleep Day – and beyond

11 Mar, 2025 | Admin | No Comments

tonies® launches new Sleepy Friends ahead of World Sleep Day – and beyond

Image of mother and child reading, alongside Toniesbox with a sleeping character
The latest launch from tonies® is in relation to Sleep Week – and making sure your little ones have the best nights sleep. (Picture: Tonies/Metro/Getty)

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tonies® are the most sought after gift for children for both playtime and nighttime, though there is no denying parents are relieved the Toniebox exists. 

If you’re not familiar with tonies®, you need to be. In short, the Toniebox is a musical story box, or a speaker, which connects to one of the Tonies characters and plays the songs, or stories from that film, book or show. 

The Toniebox is a great alternative to get the kids away from the screens, and is a welcome alternative to reading books to your child at bedtime. 

There are a variety of characters to attach to the Toniebox already, including Moana, The Lion King, Frozen, The Peter Rabbit Collection, as well as Peppa Pig, IgglePiggle and many more. 

tonies® Sleepy Whale – Lullabies from the Ocean

Sleepy Friends are created with dreamy bedtime routines in mind, and Sleepy Whale is no exception. Pop him on their Toniebox and you’re all set for just over two hours of calming ocean sounds and lullabies designed to quieten your little snoozer’s thoughts, calm their bodies and send them off to sleep in a blink.

Buy Now for £14.99

tonies® has expanded its collection with the new Sleepy Friends collection, which is perfectly timed as World Sleep Day falls on 14 March, just days before the clocks go forward on 30th March and we lose one hour. This may not seem like much, but the time change could disrupt your children’s sleep routine, and nobody wants that.

The new Sleepy Friends collection includes Sleepy Whale, Sleepy Penguin and Sleepy Octopus, all of which have been hand-painted for a delicate finish, and resemble sleeping animals – hence the name.

The trio of Sleepy Friends have been designed to help with bedtime, as they play sleepy lullabies, gentle white noise, and bedtime stories to comfort any child and soothe them off to sleep. 

Mother and son, reading in bed with the help of a Tonies sleep story
Create a new bedtime ritual and help your little one sleep sweet with the help of a Toniebox. (Picture: Metro/Boots/Tonies)

There’s also a new Sleepy Bear Night Light that provides a warm soft glow, on and off the Toniebox. When fixed to the top of the Toniebox, it plays 75 minutes of relaxing instrumental music featuring strings and bird songs, providing reassurance through the night.

The Tonies retail for £14.99 each, though Boots currently has a discount on, which saves shoppers 15% off their order when they spend over £40. All you have to do is enter the discount code ‘BABY15’ at the checkout. 

However, the Toniebox is sold separately, so, if you don’t have the Toniebox you will need to purchase one for £79.99. But it is well worth investing in as it is padded, so extra durable, especially if little hands accidentally drop it on the floor. 

The Toniebox requires you to press the ears to change the volume, or tap the sides to switch to the next story, or song.  To simply fast forward, or rewind, just tilt the Toniebox in the direction, which makes for a more interactive experience. 

Tonies Sleepy Bear Good Night Stories
How adorable is this tonies® Sleepy Bear Good Night Stories? This adorable bear can be yours for just £14.99 (Picture: Metro/Boots/Tonies)

tonies® has proved to be a hit, and I can vouch for them as my nieces will spend hours singing and dancing to the Disney Princesses, and fall asleep to the slower bedtime stories. I’m sure they will love the Sleepy Friends collection too, especially as it has proved to be successful with fellow shoppers. 

One customer, who goes under the name Ellbm, gushed: ‘I got this a few weeks ago and it’s a godsend! I put it on every nap time and bed time for my son. It plays for around 2.5 hrs and it sends my little one off to sleep. One of my favourite Tonies.’

Another added: ‘This is what my little one listens to almost every night to go to sleep. So soothing.’

While a separate shopper praised: ‘Perfect for my daughter who struggles to get off to sleep straight away. Every night for the past seven nights she’s gone to sleep thanks to this lovely sheep! Definitely recommend this Tonie. All the songs are calming and relaxing.’

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