{"id":7713,"date":"2025-10-23T12:26:12","date_gmt":"2025-10-23T12:26:12","guid":{"rendered":"http:\/\/curiousdrive.com\/?p=7713"},"modified":"2025-10-29T21:43:52","modified_gmt":"2025-10-29T21:43:52","slug":"us-fashion-brand-returns-to-the-uk-high-street-as-fans-say-the-90s-are-back-baby","status":"publish","type":"post","link":"http:\/\/curiousdrive.com\/index.php\/2025\/10\/23\/us-fashion-brand-returns-to-the-uk-high-street-as-fans-say-the-90s-are-back-baby\/","title":{"rendered":"US fashion brand returns to the UK high street as fans say \u2018the 90s are back baby\u2019"},"content":{"rendered":"
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\n\t\t\"Oxford\t<\/div>
The once beloved brand will be launching three stores across London (Picture: Getty)<\/figcaption><\/figure>\n

Everybody loves a comeback story \u2014 especially when it’s the perfect excuse for a shopping trip.<\/p>\n

GAP is making its way back onto the high street<\/a>, with three new stores opening across London<\/a> this winter.<\/p>\n

In 2021, GAP closed all of its UK stores<\/a>, following a long period of financial hardship.<\/p>\n

The US<\/a> retailer was struggling to compete against the likes of Zara, Primark<\/a>, and Uniqlo.<\/p>\n

But now, just four years later, GAP is back. The new shop locations are Covent Garden, Westfield, and Wembley<\/a> Park\u2019s London Designer Outlet.<\/p>\n

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\n\t\t\"Gap\t<\/div>
Gap currently trades from in-store retailers such as NEXT (Picture: Getty)<\/figcaption><\/figure>\n

The first store, based in London’s Covent Garden, will open on 7 November, with the other two stores being unveiled across the month of December.<\/p>\n

And nostalgic shoppers online are excited to be able to pick up GAP products once more.<\/p>\n

‘I hope their jeans are still of decent quality, because they\u2019ll win me back if they are,’ wrote one hopeful Redditor.<\/p>\n

While another said the brand has ‘great 100% cotton jeans and sweaters.’<\/p>\n

Meanwhile, others are pleased to see the UK high street seemingly turning back the clock: ‘Pizza Hut is restructuring, GAP’s coming back… the 90s is so back baby!’ <\/p>\n

And one Redditor asked: ‘What’s next to come back? Etam?’<\/p>\n

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\n\t\t\"US-ECONOMY-INFLATION-TARIFF-TRADE\"\t<\/div>
Gap faced massive financial strain due to market changes in the late 2010s (Picture: Getty)<\/figcaption><\/figure>\n

GAP, originally founded in California<\/a>, has been operating exclusively online since 2021, joining a myriad of other companies who were forced to abandon its high street presence due to market demands.<\/p>\n

Fans of the brand have also been able to purchase GAP products in-store at NEXT or online at Urban Outfitters.<\/p>\n

And there’s still appetite for the brand, with vintage and thrifted GAP jumpers regularly featuring on second-hand retail platforms like Vinted<\/a> and Depop<\/a>.<\/p>\n

It seems GAP is attempting to capitalise off of this kind of interest, incorporating its ‘iconic heritage’ into the new flagship store.<\/p>\n

\n
Comment now<\/title><span class=\"metro-comment-cta__text\">Which closed down stores would you love to see back on the UK high street?<\/span><\/span><a class=\"metro-comment-cta__button\" href=\"#metro-comments-container\">Comment Now<\/a><\/div>\n<\/section>\n<p>Customers will not only be able to buy classic items such as jeans to fleeces, but they’ll also be able to purchase records.<\/p>\n<p>Back when Gap announced that it was shutting its doors, YouGov research director Richard Moller <a href=\"https:\/\/www.marketingweek.com\/its-a-tremendous-fall-from-grace-what-happened-to-gap\/\">theorised<\/a> that while the brand offered top quality items and a strong customer experience its troubles likely stemmed from ‘struggles with its reputation, recommendation from customers and value for money perception.’<\/p>\n<p class=\"\"><strong>Do you have a story to share?<\/strong><\/p>\n<p class=\"\"><strong>Get in touch by emailing <a href=\"mailto:MetroLifestyleTeam@Metro.co.uk\">MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n<section id=\"share-buttons-bottom\" class=\"share-buttons share-buttons-bottom\"><a class=\"metro-button share-bar-comments\" data-vars-position=\"bottom\" href=\"#metro-comments-container\"><br \/>\n\t\t\t<span><title>Comment now<\/title><\/span><br \/>\n\t\t\t<span class=\"share-bar-comments__label\">Comments<\/span><br \/>\n\t\t<\/a><a class=\"metro-button share-bar-preferred-source\" data-vars-position=\"bottom\" href=\"https:\/\/google.com\/preferences\/source?q=https:\/\/metro.co.uk\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t<span><title>Add Metro as a Preferred Source on Google<\/title><\/span><br \/>\n\t\t\t\t<span class=\"share-bar-preferred-source__label\">Add as preferred source<\/span><br \/>\n\t\t\t<\/a><\/section>\n","protected":false},"excerpt":{"rendered":"<p>The once beloved brand will be launching three stores across London (Picture: Getty) Everybody loves a comeback story \u2014 especially when it’s the perfect excuse for a shopping trip. GAP is making its way back onto the high street, with three new stores opening across London this winter. In 2021, GAP closed all of its […]<\/p>\n","protected":false},"author":1,"featured_media":7715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/7713"}],"collection":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/comments?post=7713"}],"version-history":[{"count":3,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/7713\/revisions"}],"predecessor-version":[{"id":7719,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/7713\/revisions\/7719"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/media\/7715"}],"wp:attachment":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/media?parent=7713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/categories?post=7713"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/tags?post=7713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}