{"id":712,"date":"2025-03-18T09:49:26","date_gmt":"2025-03-18T10:49:26","guid":{"rendered":"http:\/\/curiousdrive.com\/?p=712"},"modified":"2025-03-19T21:42:30","modified_gmt":"2025-03-19T21:42:30","slug":"asda-is-axing-6000-products-from-its-supermarket-range-across-the-uk","status":"publish","type":"post","link":"http:\/\/curiousdrive.com\/index.php\/2025\/03\/18\/asda-is-axing-6000-products-from-its-supermarket-range-across-the-uk\/","title":{"rendered":"Asda is axing 6,000 products from its supermarket range across the UK"},"content":{"rendered":"
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Asda is making some changes (Picture: Anna Barclay\/Getty Images)<\/figcaption><\/figure>\n

If you\u2019re a regular Asda<\/a> shopper you might notice some changes occurring <\/a>within your local supermarket<\/a> over the next 12 months.<\/p>\n

That\u2019s because the retailer is going to be axing between 5,000 and 6,000 products from its ranges, following a decline in sales.<\/p>\n

It\u2019s not yet known exactly which products will be disappearing from the shop<\/a> shelves, but a category-by-category review is already underway and it’s thought the cull will mostly focus on trimming varying product sizes down, rather than reducing choices.<\/p>\n

For example, within the current tomato ketchup range, brands offer various different size bottles. Instead of offering so many, the range would be reduced to just feature small, medium and large options to make things simpler for customers. <\/p>\n

And this isn\u2019t the only thing you might notice looking a little different in stores, as Asda is also going to be adjusting the way that products are displayed to customers.<\/p>\n

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The retailer will be culling thousands of products (Picture: Stringer\/Anadolu Agency via Getty Images)<\/figcaption><\/figure>\n

This is according to the executive chairman, Allan Leighton, who told The Grocer<\/a>: \u2018We\u2019ve got around 30,000 SKUs (Stock Keeping Units) and we probably need to be in the 24 to 25,000 range so we\u2019re probably 5,000 over SKUed.<\/p>\n

\u2018The challenge is to get that adjustment made in the next 12 months and we\u2019ve already started that as we go through the range reviews and the range and price architecture by category. We\u2019re adjusting both that and the way that the product is displayed on the shelves.\u2019<\/p>\n

While some might be sad to see certain products go, the Asda boss claims it\u2019ll be a positive move for their suppliers, as they\u2019re hoping it will result in more volume sales. <\/p>\n

He says the idea isn’t to sell less, but to ‘sell more per SKU’ and that the big focus for the company is to focus on getting ‘all the basic stuff right’. <\/p>\n

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Asda has launched a new Rollback initiative (Picture: Asda)<\/figcaption><\/figure>\n
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Comment now<\/title><span class=\"metro-comment-cta__text\">How do you feel about Asda axing 6,000 products from its range?<\/span><\/span><a class=\"metro-comment-cta__button\" href=\"#metro-comments-container\">Comment Now<\/a><\/div>\n<\/section>\n<p>Asda also recently launched its<a href=\"https:\/\/metro.co.uk\/2025\/01\/30\/this-supermarket-vying-cheapest-uk-prices-lower-aldi-22467485\/\"> Rollback initiative cutting 4,000 prices<\/a> by an average of 25%and brought back its iconic ‘Asda Price’ slogan as part of a mission to \u2018make Asda the cheapest traditional supermarket\u2019 in the UK. <\/p>\n<p>This means they plan to have lower prices than the likes of <a href=\"https:\/\/metro.co.uk\/tag\/tesco\/\">Tesco<\/a> and <a href=\"https:\/\/metro.co.uk\/tag\/sainsbury\/\">Sainsbury\u2019s<\/a>, which are also considered to be \u2018traditional\u2019 supermarkets, as they sell a wider range of products across own-brand and branded ranges, as well as offering services like online delivery, clothing, and fuel. <\/p>\n<p>Discount supermarkets like <a href=\"https:\/\/metro.co.uk\/tag\/aldi\/\">Aldi<\/a> and<a href=\"https:\/\/metro.co.uk\/tag\/lidl\/\"> Lidl<\/a> are a little different, as they stock a smaller number of products and don\u2019t offer all of the same services. As such, Asda says they aren\u2019t able to accurately compare all of their deals against them.<\/p>\n<p>However, the retailer did confirm that there will be certain instances where the new Asda Rollback prices are cheaper than that at Aldi. <\/p>\n<p class=\"\"><strong>Do you have a story to share?<\/strong><\/p>\n<p class=\"\"><strong>Get in touch by emailing <a href=\"mailto:MetroLifestyleTeam@Metro.co.uk\">MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asda is making some changes (Picture: Anna Barclay\/Getty Images) If you\u2019re a regular Asda shopper you might notice some changes occurring within your local supermarket over the next 12 months. That\u2019s because the retailer is going to be axing between 5,000 and 6,000 products from its ranges, following a decline in sales. It\u2019s not yet […]<\/p>\n","protected":false},"author":1,"featured_media":714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/712"}],"collection":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/comments?post=712"}],"version-history":[{"count":3,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/712\/revisions"}],"predecessor-version":[{"id":718,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/712\/revisions\/718"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/media\/714"}],"wp:attachment":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/media?parent=712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/categories?post=712"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/tags?post=712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}