{"id":5351,"date":"2025-09-17T14:34:44","date_gmt":"2025-09-17T14:34:44","guid":{"rendered":"http:\/\/curiousdrive.com\/?p=5351"},"modified":"2025-09-17T21:42:29","modified_gmt":"2025-09-17T21:42:29","slug":"cult-uk-brand-announces-closure-and-launches-huge-everything-must-go-sale","status":"publish","type":"post","link":"http:\/\/curiousdrive.com\/index.php\/2025\/09\/17\/cult-uk-brand-announces-closure-and-launches-huge-everything-must-go-sale\/","title":{"rendered":"Cult UK brand announces closure and launches huge \u2018everything must go\u2019 sale"},"content":{"rendered":"
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\n\t\t\"Irregular\t<\/div>
Irregular Choice became known for unique and eye-catching shoes (Picture: Penske Media via Getty Images)<\/figcaption><\/figure>\n

After more than 25 years in business, UK footwear<\/a> brand Irregular Choice is closing down<\/a>.<\/p>\n

Since its inception in 1999, the company has built up a cult following<\/a> for its quirky embellished heels, colourful fabrics and eye-catching designs.<\/p>\n

At the peak of its popularity, Irregular Choice sold to over 50 countries worldwide, with a flagship store on London<\/a>’s Carnaby street alongside locations from Manhattan to Hong Kong.<\/p>\n

As of September 28 however, the firm’s last remaining shop in Brighton<\/a> will shut and its website ‘will be deactivated indefinitely shortly afterwards’,<\/p>\n

In a social media announcement, founder Dan Sullivan explained: ‘We have faced significant challenges in recent years, from pandemic struggles, rising costs, economic uncertainty, and last year, the liquidation of our main distributor who owed us and our factory a huge amount of money.<\/p>\n

‘All of these variables created a perfect storm<\/a> of difficulties, and despite quietly fighting hard behind the scenes, we now face the closure of our beloved factor partner of 25 years – a small family business and dear friends. Without them, Irregular Choice must take a step back and re-evaluate what the future may hold.’ <\/p>\n

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https:\/\/www.instagram.com\/p\/DOeDYZdk6-n\/?hl=en&img_index=1<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

Fans were devastated at the news, with the Facebook post garnering over 3,000 comments.<\/p>\n

‘I can’t believe what I’m reading, I’m utterly shocked and distraught at the same time!’ said Claire Jane Law, who has collected over 70 pairs of Irregular Choice shoes since 2005. ‘Today is a dark day and I never thought in a million years this would happen.’<\/p>\n

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\n\t\t\"LONDON,\t<\/div>
The company’s former flagship store was located on London’s Carnaby Street (Picture: LightRocket via Getty Images)<\/figcaption><\/figure>\n

‘Absolutely gutted! Each and everyone of your shoes is a piece of art!’ wrote another, Natalie Norman, while Jodi Baker added: ‘Another blow for the industry. Keeping everything crossed it won\u2019t be goodbye forever from such a creative and inspiring brand that pushed against the norms. Thank you for making me smile with every design.’<\/p>\n

Others shared pictures and stories of their favourite Irregular Choice pieces, from bow-adorned wedding heels to My Little Pony boots that are always ‘noticed and commented on.’<\/p>\n

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https:\/\/www.instagram.com\/p\/DOl2vCrjHDg\/?hl=en<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

A ‘big clear out sale’ has since been launched to sell remaining stock, with every item on the company’s website discounted by between 20% and 70%.<\/p>\n

Many products have already sold out, but some cut-price footwear is still available, including sliders reduced from \u00a3109 to \u00a345, heels reduced from \u00a3105 to \u00a363, and brogues reduced from \u00a3115 to \u00a369.<\/p>\n

Customers can also still get their hands on printed tights (featuring Tweety Bird, no less) for under \u00a320 and handbags – which usually retail for upwards of \u00a3149 – priced at \u00a399 or less.<\/p>\n

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Comment now<\/title><span class=\"metro-comment-cta__text\">Will you miss Irregular Choice and its unique designs?<\/span><\/span><a class=\"metro-comment-cta__button\" href=\"#metro-comments-container\">Comment Now<\/a><\/div>\n<\/section>\n<p>Irregular Choice is the latest in a string of UK businesses to collapse in recent years – and <a data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/fashion\/\">fashion<\/a> retailers seem to be among those hardest hit.<\/p>\n<p>Claire’s, Select and Quiz have all gone into administration in 2025, while River Island is <a href=\"https:\/\/metro.co.uk\/2025\/08\/29\/full-list-33-river-island-shops-set-close-2026-24011594\/\" target=\"_blank\" rel=\"noreferrer noopener\">undergoing a major restructuring plan<\/a> of store closures and substantial job cuts in an effort to avoid insolvency.<\/p>\n<p>Some <a href=\"https:\/\/metro.co.uk\/2025\/03\/13\/six-forgotten-brands-made-a-comeback-debenhams-wilko-22719401\/\" target=\"_blank\" rel=\"noreferrer noopener\">have bucked trends<\/a> though; most notably Topshop, which is making a dramatic return to the <a data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/high-street\/\">high street<\/a> after four years away. The comeback hasn’t quite stretched to a standalone store, but its <a href=\"https:\/\/metro.co.uk\/2025\/09\/03\/john-lewis-bringing-lost-00s-favourite-back-uk-high-street-24067214\/\" target=\"_blank\" rel=\"noreferrer noopener\">clothes are now stocked<\/a> in Liberty, and its upcoming spring 2026 collection will be available at John Lewis shops throughout the country.<\/p>\n<p>And in an economic landscape where we’re losing beloved brands every day, every win counts.<\/p>\n<p class=\"\"><strong>Do you have a story to share?<\/strong><\/p>\n<p class=\"\"><strong>Get in touch by emailing <a href=\"mailto:MetroLifestyleTeam@Metro.co.uk\">MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n<section id=\"share-buttons-bottom\" class=\"share-buttons share-buttons-bottom\"><a class=\"metro-button share-bar-comments\" data-vars-position=\"bottom\" href=\"#metro-comments-container\"><br \/>\n\t\t\t<span><title>Comment now<\/title><\/span><br \/>\n\t\t\t<span class=\"share-bar-comments__label\">Comments<\/span><br \/>\n\t\t<\/a><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Irregular Choice became known for unique and eye-catching shoes (Picture: Penske Media via Getty Images) After more than 25 years in business, UK footwear brand Irregular Choice is closing down. Since its inception in 1999, the company has built up a cult following for its quirky embellished heels, colourful fabrics and eye-catching designs. At the […]<\/p>\n","protected":false},"author":1,"featured_media":5353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/5351"}],"collection":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/comments?post=5351"}],"version-history":[{"count":3,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/5351\/revisions"}],"predecessor-version":[{"id":5356,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/5351\/revisions\/5356"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/media\/5353"}],"wp:attachment":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/media?parent=5351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/categories?post=5351"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/tags?post=5351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}