{"id":3427,"date":"2025-05-15T08:35:28","date_gmt":"2025-05-15T08:35:28","guid":{"rendered":"http:\/\/curiousdrive.com\/?p=3427"},"modified":"2025-05-21T21:45:16","modified_gmt":"2025-05-21T21:45:16","slug":"danish-chain-dubbed-little-ikea-to-open-60-new-stores-with-prices-from-40p","status":"publish","type":"post","link":"http:\/\/curiousdrive.com\/index.php\/2025\/05\/15\/danish-chain-dubbed-little-ikea-to-open-60-new-stores-with-prices-from-40p\/","title":{"rendered":"Danish chain dubbed \u2018little Ikea\u2019 to open 60 new stores \u2014 with prices from 40p"},"content":{"rendered":"
\n
\n\t\t\"S\u00f8strene\t<\/div>
The products are incredibly affordable. (Picture: S\u00f8strene Grene)<\/figcaption><\/figure>\n

If you love nothing more than heading to Primark<\/a>, IKEA<\/a>, or Flying Tiger to browse (and buy) cute homeware items, then you\u2019re going to want to keep reading.<\/p>\n

That\u2019s because there\u2019s a new, little-known, high street retailer <\/a>that\u2019s giving some of these big name brands a run for its money<\/a> with similarly priced items, and shoppers are going wild over the products.<\/p>\n

Danish <\/a>homeware chain S\u00f8strene Grene<\/strong> has around 17 stores across the UK already, with it’s new flagship shop in London<\/a>\u2019s Oxford Circus opening on March 28 this year.<\/p>\n

But the Argyll street store isn’t the only expansion the chain has planned. Retail Gazette confirmed the company is planning 60 new store openings in 2025 alone, hoping to reach 100 UK sites by 2027.<\/p>\n

Several of these will be opening up shop very soon, with new locations being confirmed in Peterborough<\/a>, Guildford, Aberdeen, Edinburgh<\/a>, Telford, and Basingstoke. <\/p>\n

\n
\n

https:\/\/www.instagram.com\/p\/C5m9JPYuBov\/?img_index=1<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

As well as homeware such as candles, plates, mugs, bowls, cabinets, chairs, and bedding, the shops also sell stationery, accessories such as jewellery, bags, and glasses, children\u2019s toys and costumes, plus beauty products and food.<\/p>\n

And perhaps the best part of the whole thing is that it\u2019s incredibly affordable. Prices for candles start from 40p, with kitchenware from \u00a31, and furniture from \u00a310. <\/p>\n

To put that into context, Primark also sells kitchenware from \u00a31 and has candles starting from 80p.<\/p>\n

On social media, people are loving the brand, with TikTok user sharing videos of the aesthetic stores and the sweet new spring collection, that features lots of pastel hues and fruit-themed items.<\/p>\n

One user, @student.dine described the store\u2019s range as \u2018beautiful and so affordable\u2019. She added: \u2018It was very difficult to not just put everything into my basket. I did end up get a few bits though. It\u2019s one of those places I can\u2019t go too often just because I know I won\u2019t be able to control myself. This is a must-visit.\u2019<\/p>\n

\n
\n
\n
@student.dine<\/a> <\/p>\n

< s\u00f8strene grene > #sostrenegrene<\/a> #oxfordstreet<\/a> #dinnerparty<\/a> #artsandcrafts<\/a> #maximalism<\/a> #interiordesign<\/a> @S\u00f8strene Grene <\/p>\n

\u266c Thanksgiving in Sacramento – Jon Brion<\/a> <\/section>\n<\/blockquote>\n<\/div>\n<\/figure>\n

\n
\n
\n
@em1ly.030<\/a> <\/p>\n

I\u2018m in love\ud83d\ude0d #sostrenegrene<\/a> #newin<\/a> #haul<\/a> #sostrenegrenehaul<\/a> <\/p>\n

\u266c Walking Around – Instrumental Version – Eldar Kedem<\/a> <\/section>\n<\/blockquote>\n<\/div>\n<\/figure>\n

\n
\n
\n
@mrcarrington<\/a> <\/p>\n

Come shopping with me in @S\u00f8strene Grene #manchester<\/a> \ud83d\udecd #homedecor<\/a> #homeware<\/a> #sostrenegrene<\/a> #mrcarrington<\/a> #shopping<\/a> #ukshopping<\/a> #ukbargains<\/a> <\/p>\n

\u266c original sound – mrcarrington<\/a> <\/section>\n<\/blockquote>\n<\/div>\n<\/figure>\n

Similarly @em1ly.030 said she was \u2018in love\u2019 with the retailer, as @stephaniekaluza hailed it as her \u2018new favourite shop\u2019.<\/p>\n

There’s also a consensus among fans that the store is like a ‘little Ikea’.<\/p>\n

And TV presenter Iwan Carrington is also a fan, he recently shared a clip of his visit to the Manchester<\/a> store, saying they had \u2018loads of nice homeware\u2019, a \u2018fantastic craft section\u2019, and everything was \u2018reasonably priced\u2019. <\/p>\n

As well as being able to visit one of the various bricks and mortar stores, those who may not live near one can also shop all the products online. It’s a win-win!<\/p>\n

While many Brits are just discovering the brand, it\u2019s not actually new and has been around for years. The first S\u00f8strene Grene opened in Aarhus, Denmark\u2019s second biggest city, in 1973. <\/p>\n

\n
Comment now<\/title><span class=\"metro-comment-cta__text\">Have you shopped at S\u00f8strene Grene? Share your experience!<\/span><\/span><a class=\"metro-comment-cta__button\" href=\"#metro-comments-container\">Comment No<\/a><\/div>\n<\/section>\n<p>It was launched by husband and wife Inger Grene and Knud Cresten Vaupell Olsen and the brand is based around two fictional sisters, Anna and Clara, who feature on the shop\u2019s logo.<\/p>\n<p>Anna and Clara are said to be inspired by two of Grene\u2019s aunts. The company\u2019s website explains: \u2018Anna is a creative aesthete, while her sister Clara is practical and organised \u2013 together, they represent all that S\u00f8strene Grene is and has to offer.<\/p>\n<p>\u2018Polite and traditional, the sisters share their recommendations on how you can bring more creativity, joy and aesthetics into your daily life.<\/p>\n<p>\u2018The sisters feature in all written narratives about S\u00f8strene Grene. Anna and Clara are the ones crafting and creating \u2013 and generally spreading the message about the creativity, aesthetics and joy which are at the heart of S\u00f8strene Grene.\u2019<\/p>\n<p class=\"\"><strong>Do you have a story to share?<\/strong><\/p>\n<p class=\"\"><strong>Get in touch by emailing <a href=\"mailto:MetroLifestyleTeam@Metro.co.uk\">MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The products are incredibly affordable. (Picture: S\u00f8strene Grene) If you love nothing more than heading to Primark, IKEA, or Flying Tiger to browse (and buy) cute homeware items, then you\u2019re going to want to keep reading. That\u2019s because there\u2019s a new, little-known, high street retailer that\u2019s giving some of these big name brands a run […]<\/p>\n","protected":false},"author":1,"featured_media":3429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/3427"}],"collection":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/comments?post=3427"}],"version-history":[{"count":2,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/3427\/revisions"}],"predecessor-version":[{"id":3430,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/3427\/revisions\/3430"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/media\/3429"}],"wp:attachment":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/media?parent=3427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/categories?post=3427"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/tags?post=3427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}