{"id":13647,"date":"2026-02-27T11:00:00","date_gmt":"2026-02-27T12:00:00","guid":{"rendered":"http:\/\/curiousdrive.com\/?p=13647"},"modified":"2026-03-04T21:43:10","modified_gmt":"2026-03-04T21:43:10","slug":"i-swore-i-was-above-viral-baby-products-najells-new-carrier-may-humble-me","status":"publish","type":"post","link":"http:\/\/curiousdrive.com\/index.php\/2026\/02\/27\/i-swore-i-was-above-viral-baby-products-najells-new-carrier-may-humble-me\/","title":{"rendered":"I swore I was above viral baby products \u2014 Najell\u2019s new carrier may humble me"},"content":{"rendered":"
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\n\t\t\"A<\/a>\t<\/div>
Najell has released a new baby carrier and if it’s anything like its famous moses basket, prepare to see it everywhere. (Picture: Najell)<\/figcaption><\/figure>\n

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more<\/a><\/em><\/p>\n

Didn\u2019t think you\u2019d fall for a viral brand? I was once like you.<\/p>\n

As soon as I fell pregnant, I insisted I\u2019d never fall for the allure of the TikTok-endorsed brands pumped through my algorithm. The ones promoted only by influencers, which are aesthetically pleasing but prompt scepticism about whether they\u2019re practical, quality and worth your money.<\/p>\n

One brand that seems to be bucking the trend (and causing me to eat my words) by being wildly viral but also, well, seemingly quite good, is Swedish brand Najell<\/a>.<\/p>\n

If you\u2019re a parent or parent-to-be, you\u2019ve probably spotted its famous sleep carrier popping up on your feed.<\/p>\n

I remember the first time I saw the brand, which is gloriously chic and Scandi (and spotted on celebs like Lily Collins, who has the brand\u2019s Rise carrier) while still, importantly, being practical. It was hard to swerve the buzz thanks to TikTok<\/a>, but this time the hype went beyond social media<\/a> when friends of mine regretted not buying the \u00a3145 carrier when they had a newborn, after hearing glowing testimonies from the most honest of reviewers: other parents.<\/p>\n

Then Najell announced its latest wearable baby carrier, the Easy Vol. 2<\/a>, right when I was hardcore researching baby carriers and before I knew it, the delivery man was dropping off my package.<\/p>\n

The brand, which keeps simple product design at its core, already has a range of carriers, such as the Original and Rise, but it\u2019s the revamped Easy<\/a> that has been touted as \u2018 the most comfortable and easiest baby carrier yet\u2019.<\/p>\n

Big claim!<\/p>\n

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It’s wildly easy to put on, thanks to the magnetic clips (Picture: Najell)
<\/figcaption><\/figure>\n

The aesthetics were noticed immediately, as it arrived in a lovely box with a thick instruction manual that\u2019ll double as baby’s first nighttime book.<\/p>\n

Unboxing the product, the carrier comes good to go and incredibly light, with a waistband that feels both structured yet flexible.<\/p>\n

Albeit without actually being able to carry my baby in it yet (was I preparing this week with a weighty cabbage? I\u2019ll never tell\u2026), so far its ease of use has put it leaps and bounds ahead of most carriers I’ve tried out in stores.<\/p>\n

A complicated carrier is a massive ick for me – one such that shall remain nameless took me five minutes to figure out how to get it over my head – so one that is not only ergonomic, but easy to take on and off and looks stylish on days you\u2019ve not washed your hair shoots straight to the top of the list for me.<\/p>\n

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You’ve got 4 colours to choose from (Picture: Najell)
<\/figcaption><\/figure>\n

Najell\u2019s baby carriers were the first on the market with a magnetic one-hand fastening that focuses on ease of use, and even without a baby in it, it\u2019s clear that it’s incredibly easy to use. <\/p>\n

I flung the matte black carrier over my shoulders and clicked it into place above my hips in seconds; I then used one hand to tighten the straps and click its magnetic fasteners into place.<\/p>\n

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It came in a cute little box – aesthetically, I’m sold (Picture: Mel Evans)<\/figcaption><\/figure>\n
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The black option I chose – simple, but chic (Picture: Mel Evans)<\/figcaption><\/figure>\n

Plus, it\u2019s suitable for use from newborn up to around three years old without the need for inserts, which will save many families needing to invest in a newborn carrier or wrap for the first few months.<\/p>\n

Speaking of investment, priced between \u00a3160 and \u00a3170, it\u2019s hardly the cheapest carrier on the market, but it\u2019s also not the most expensive I\u2019ve spotted. With solid carriers sometimes only costing \u00a340, it\u2019s toward the pricier end, but it doesn\u2019t come close to the \u00a31,000+ you can drop on a designer one.<\/p>\n

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\"(Picture:<\/a><\/p>\n

Najell Easy Vol 2<\/h2>\n

Pros:
\nStylish, simple design; sturdy yet flexible feel; easy putting on\/taking off (albeit tested without baby), magnetic clips, and adjustable sliders to choose position and support.<\/p>\n

Cons:
\nLack of crossable strap options and colour choices; price may be prohibitive those on a budget.<\/p>\n

Where you can buy: The Najell Easy Vol. 2 is available now at najell.com and in Najell Stores.<\/p>\n

Buy Now from \u00a3160<\/span><\/a><\/div>\n<\/div>\n

Also, I\u2019m not the biggest fan of the lack of crossable shoulder straps, due to a back yoke going between the two main straps.<\/p>\n

While this won\u2019t affect my husband, I have narrow shoulders and I can see this becoming a problem. Regardless, I do think for a newly released carrier, there should be an option for either format.<\/p>\n

It would also score extra points with a more robust choice of colours. The Easy Vol 2<\/a> comes in only four colourways: Honey Beige, Leopard Cream, Agave Green, and Matte Black. Especially when other viral\/influencer-loaded carriers on the market come with more patterns and colours, is it too much to ask for a bit of pizzazz in this department?<\/p>\n

That being said, my qualms are hardly going to be dealbreakers for most. Certainly not for me.<\/p>\n

I\u2019m sure I\u2019ll have several more thoughts once baby can actually go into the carrier, which I\u2019ll update you on here, but when comparing the Easy Vol 2 to other carriers on the market I\u2019ve tried, this one has me rethinking those other brands I’ve spotted on social media.<\/p>\n

The Najell Easy Vol. 2 is available now at najell.com and in Najell Stores.<\/em><\/p>\n

Follow Metro across our social channels, on Facebook<\/a>, Twitter <\/a>and Instagram<\/a><\/strong><\/p>\n

Share your views in the comments below<\/strong><\/p>\n

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