{"id":12982,"date":"2026-02-12T12:19:08","date_gmt":"2026-02-12T13:19:08","guid":{"rendered":"http:\/\/curiousdrive.com\/?p=12982"},"modified":"2026-02-18T21:43:44","modified_gmt":"2026-02-18T21:43:44","slug":"lidl-unveils-iconic-fashion-collab-set-to-rival-sell-out-croissant-bag","status":"publish","type":"post","link":"http:\/\/curiousdrive.com\/index.php\/2026\/02\/12\/lidl-unveils-iconic-fashion-collab-set-to-rival-sell-out-croissant-bag\/","title":{"rendered":"Lidl unveils \u2018iconic\u2019 fashion collab set to rival sell-out croissant bag"},"content":{"rendered":"
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\n\t\t\"Branch\t<\/div>
The low-cost supermarket giant has dipped its toes into the fashion world once more (Picture: Getty Images)<\/figcaption><\/figure>\n

In 2024, Lidl<\/a> broke the internet with the release of their ‘Luxury Croissant Handbag<\/a>’ ahead of London<\/a> Fashion Week.<\/p>\n

Customers flooded to the Patisserie Lidl pop-up, eager to get their hands on the sought-after accessory \u2014 a soft leather ‘paper bag’ style handbag with a magnetic rolltop closure, featuring two interchangeable straps, and a leather croissant coin purse (with a trolley coin holder).<\/p>\n

For anyone who covets the supermarket<\/a>’s superior bakery<\/a> – filled with 10\/10 chocolate brioche croissants and 69p cookies that are to die for – this was an important purchase.<\/p>\n

And now, with LFW, one of the most important social and cultural events in the calendar, just around the corner, the German retailer is back with another unique creation.<\/p>\n

Collaborating once again with Nik Bentel Studio, the art collective behind the croissant purse, Lidl has launched a Trolley Bag… which is exactly what it sounds like.<\/p>\n

\n
\n\t\t\"\"\t<\/div>
The new bag was debuted on Lidl’s Instagram on February 12, 2026 (Picture: Lidl)<\/figcaption><\/figure>\n
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The Nik Bentel studio specialises in creating ‘whimsical’ and ‘thought-provoking’ objects and is known for creating viral pieces. And it’s safe to say that this new product is no different.<\/p>\n

Crafted from ‘industrial stainless steel’, the Trolley Bag might not be a great purse for your gum or house keys, but it sure knows how to make a statement \u2014 sporting the immediately recognisable yellow and blue handlebar.<\/p>\n

The bag also comes with a coin keychain fob that connects to Lidl trolleys for shopping in store, meaning wearers can make ‘any aisle their catwalk’.<\/p>\n

Given that the Croissant Bag had so many of us in a chokehold, with the accessory selling out in two minutes on the Nik Bentel site, we bet shoppers will be looking forward to this new drop.<\/p>\n

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\n\t\t\"\"\t<\/div>
Would you be eager to take one of these home with you? (Picture: Lidl)<\/figcaption><\/figure>\n

How can you get a Lidl trolley bag?<\/h2>\n

On February 20 and 21, the supermarket will be hosting a Lidl Fresh Drop in London.<\/p>\n

The fresh grocery-inspired London Fashion Week event will give a limited number of attendees the chance to nab one of the coveted accessories.<\/p>\n

To stand a chance at taking one home, all you have to do is try your luck on the specially created ‘fruit machine’ at the event.<\/p>\n

I can already envision the entirety of East London lining up outside the event, desperate to parade the new in-thing up and down Dalston High Street<\/a>.<\/p>\n

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\n\t\t\"\"\t<\/div>
The Trolley Bag is being marketed as the ‘latest chapter of supermarket luxury fashion’ (Picture: Lidl)<\/figcaption><\/figure>\n

For anyone who misses the event, a limited number of bags will be available via an exclusive ballot on the Nik Bentel website from 10 am on February 26.<\/p>\n

And while some of the studio’s bags retail for over \u00a3200, the lucky customers who manage to snag the Trolley Bag will not have to pay a penny.<\/p>\n

\n
\n
POLL<\/div>\n
Poll<\/title><\/div>\n<\/p><\/div>\n<h3 class=\"metro-poll__title\">Would you wear the Trolley Bag?<\/h3>\n<ul class=\"metro-poll__list\">\n<li data-option=\"option1\" class=\"metro-poll__option\">\n<div class=\"metro-poll__score-bar-wrapper\"><\/div>\n<div class=\"metro-poll__content\">\n<div class=\"metro-poll__text\">Yes<span class=\"metro-poll__check-icon\"><title>Check<\/title><\/span><\/div>\n<div class=\"metro-poll__score\"><\/div>\n<\/p><\/div>\n<\/li>\n<li data-option=\"option2\" class=\"metro-poll__option\">\n<div class=\"metro-poll__score-bar-wrapper\"><\/div>\n<div class=\"metro-poll__content\">\n<div class=\"metro-poll__text\">No<span class=\"metro-poll__check-icon\"><title>Check<\/title><\/span><\/div>\n<div class=\"metro-poll__score\"><\/div>\n<\/p><\/div>\n<\/li>\n<\/ul><\/div>\n<p>Talking about the collaboration, Nik Bentel, Founder of Nik Bentel Studios, said: ‘We couldn’t resist the chance to team up with Lidl again – there’s something so exciting about turning the most unexpected items into <a href=\"https:\/\/metro.co.uk\/tag\/fashion\/\" data-track=\"inline-tag-auto-link_article\">fashion<\/a> statements – and it’s our bag through and through (pardon the pun).’<\/p>\n<p>He added: ‘The Lidl “Trolley Bag” is our latest twist on the everyday food shop experience and is the ultimate shopping sidekick. <\/p>\n<p>‘It’s playful, practical and made to stand out – whether heading out to the runway or to run errands.’<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img width=\"646\" height=\"363\" src=\"http:\/\/curiousdrive.com\/wp-content\/uploads\/2026\/02\/5f7188ab3037-bentel-bag-popup-image-df70.jpg\" class=\"article-image wp-image-26852324\" alt=\"Lidl's viral croissant bag on top of a pile of croissants\" loading=\"lazy\" \/>\t<\/div><figcaption>The croissant bag had shoppers in a chokehold (Picture: Lidl)<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">The Trolley Bag or the Croissant Bag?<\/h2>\n<p>Shortly after the new collaboration was launched on <a href=\"https:\/\/metro.co.uk\/tag\/instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, shoppers started sharing their thoughts.<\/p>\n<p>Some users immediately jumped on the bandwagon, deeming the Trolley Bag the ‘new IT accessory’, saying they were ‘obsessed’, and calling it ‘flawless’, ‘unreal’, and ‘iconic’.<\/p>\n<p>One user even wrote: ‘We don\u2019t even have @lidlgb where I live and I want one!’<\/p>\n<p>However, some customers were more hesitant…. One individual in particular noted ‘The Croissant Bag was better!’<\/p>\n<p>What do you think? Did Lidl outdo itself this year, or are we all still desperately in need of more bakery-themed bags to get us through the winter blues?<\/p>\n<p class=\"\"><strong>Do you have a story to share?<\/strong><\/p>\n<p class=\"\"><strong>Get in touch by emailing <a href=\"mailto:MetroLifestyleTeam@Metro.co.uk\">MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n<\/p>\n<section id=\"share-buttons-bottom\" class=\"share-buttons share-buttons-bottom\"><a class=\"metro-button share-bar-comments\" data-vars-position=\"bottom\" href=\"#metro-comments-container\"><br \/>\n\t\t\t<span><title>Comment now<\/title><\/span><br \/>\n\t\t\t<span class=\"share-bar-comments__label\">Comments<\/span><br \/>\n\t\t<\/a><a class=\"metro-button share-bar-preferred-source\" data-vars-position=\"bottom\" href=\"https:\/\/google.com\/preferences\/source?q=https:\/\/metro.co.uk\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t<span><title>Add Metro as a Preferred Source on Google<\/title><\/span><br \/>\n\t\t\t\t<span class=\"share-bar-preferred-source__label\">Add as preferred source<\/span><br \/>\n\t\t\t<\/a><\/section>\n","protected":false},"excerpt":{"rendered":"<p>The low-cost supermarket giant has dipped its toes into the fashion world once more (Picture: Getty Images) In 2024, Lidl broke the internet with the release of their ‘Luxury Croissant Handbag’ ahead of London Fashion Week. Customers flooded to the Patisserie Lidl pop-up, eager to get their hands on the sought-after accessory \u2014 a soft […]<\/p>\n","protected":false},"author":1,"featured_media":12984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/12982"}],"collection":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/comments?post=12982"}],"version-history":[{"count":3,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/12982\/revisions"}],"predecessor-version":[{"id":12990,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/12982\/revisions\/12990"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/media\/12984"}],"wp:attachment":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/media?parent=12982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/categories?post=12982"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/tags?post=12982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}