{"id":12900,"date":"2026-02-16T11:01:00","date_gmt":"2026-02-16T12:01:00","guid":{"rendered":"http:\/\/curiousdrive.com\/?p=12900"},"modified":"2026-02-18T21:42:58","modified_gmt":"2026-02-18T21:42:58","slug":"phlurs-viral-new-scent-is-a-matcha-lovers-dream-heres-why-were-obsessed","status":"publish","type":"post","link":"http:\/\/curiousdrive.com\/index.php\/2026\/02\/16\/phlurs-viral-new-scent-is-a-matcha-lovers-dream-heres-why-were-obsessed\/","title":{"rendered":"PHLUR\u2019s viral new scent is a matcha-lovers\u2019 dream \u2013 here\u2019s why we\u2019re obsessed"},"content":{"rendered":"
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\n\t\t\"The<\/a>\t<\/div>
Wear your morning matcha hit with this stunning new fragrance from PHLUR (Picture: PHLUR\/SpaceNK)<\/figcaption><\/figure>\n

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more<\/a><\/em><\/p>\n

There\u2019s no denying that matcha is having a huge<\/em> moment right now.<\/p>\n

And while obsessions began at the earthy green drink, we\u2019ve now found a new medium to be besotted with: Phlur\u2019s Matcha Milk Hair and Body Mist<\/a>.<\/p>\n

Perfect for the person who never skips their morning green caffeine hit, Matcha Milk<\/a> is an earthy and indulgent scent from the makers of the iconic Father Figure and Missing Person fragrances- so you know it\u2019s going to be good.<\/p>\n

Enhanced by body heat, this hair and body mist offers an uplifting sense of warmth, oozing a comforting and soothing aroma that Phlur masters so well – but with an earthy twist.<\/p>\n

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PHLUR Matcha Milk Hair and Body Mist 3oz<\/h2>\n

Sweet, woody and earthy, Matcha Milk is a deliciously intimate twist on a gourmand scent that\u2019ll have you winning compliments every time you wear it.<\/p>\n

With each spritz you\u2019ll discover top notes of bergamot zest and black tea, which blend with heart notes of matcha, macadamia milk and vanilla, ending in base notes of musk, amber and patchouli.<\/p>\n

shop \u00a325<\/span><\/a><\/div>\n<\/div>\n

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It’s gourmand, but like you’ve never smelled before, with the brand calling it ‘less dessert, more ritual. Less sugar rush, more slow indulgence.’ <\/p>\n

With each spritz <\/a>you\u2019ll discover top notes of bergamot zest and black tea, which blend with heart notes of matcha, macadamia milk and vanilla, ending in base notes of musk, amber and patchouli.<\/p>\n

Sweet, woody and earthy, it\u2019s a deliciously intimate twist on a gourmand scent that\u2019ll have you winning compliments every time you wear it.<\/p>\n

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\n\t\t\"\"<\/a>\t<\/div>
Playful and addictive, Match Milk and Berry Cream are the perfect duo for sweet and earthy layering (Picture: PHLUR\/SpaceNK)<\/figcaption><\/figure>\n

What we also love about this and Phlur\u2019s other mists is that it sits beautifully on the body and hair, meaning that every swish of your head and slight movement will have you releasing delicate bursts of fragrance that last all day.<\/p>\n

And did we mention it looks amazing? Coming in a very fitting green bottle that\u2019ll look stunning on any vanity, Matcha Milk<\/a> is an aesthetic in itself, available in a 3oz and 8oz bottle.<\/p>\n

The new release was accompanied by another scent for those that like their matcha with a burst of sweetness: Berry Cream<\/a>.<\/p>\n

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PHLUR Berry Cream Hair and Body Mist 3oz<\/h2>\n

Playful and addictive, Berry Cream lingers like spun sugar melting on your tongue, a gourmand treat that's not at all sickly.<\/p>\n

Enjoy top notes of raspberry and strawberry, heart notes of apple leaves, violet milk and hibiscus flower, and base notes of amber, vanilla bean and ambrette.<\/p>\n

shop \u00a325<\/span><\/a><\/div>\n<\/div>\n

The perfect layering companion, Berry Cream boasts notes of dewy strawberries, violet milk, raspberry and sugared amber, complimenting the earthiness Matcha Milk like sweetness in a latte.<\/p>\n

Playful and addictive, Berry Cream<\/a> lingers like spun sugar melting on your tongue, a gourmand treat that’s not at all sickly.<\/p>\n

Spray these tasty scents in areas such as the inner elbows, wrists, collarbone, neck and behind the ears and enjoy as they intensify moment by moment.<\/p>\n

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PHLUR Berry Matcha Body Mist Set<\/h2>\n

Create the perfect sweet and earthy layering duo with the PHLUR Berry Matcha Body Mist Set, an excellent choice for creating an everyday staple scent.<\/p>\n

This value duo features 8oz sizes of both the Matcha Milk and Berry Cream Hair and Body Mist.<\/p>\n

shop \u00a368<\/span><\/a><\/div>\n<\/div>\n

One word: yum.<\/p>\n

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Share your views in the comments below<\/strong><\/p>\n

Arrow<\/title><span class=\"mor-link\" data-track-module=\"mor-link_article\">MORE: <a href=\"https:\/\/metro.co.uk\/2026\/02\/12\/dry-skin-this-inexpensive-hydrating-skincare-range-offers-luxury-a-budget-26816377\/?ico=more_text_links\" class=\"\">Dry Skin? This inexpensive hydrating skincare range offers luxury on a budget<\/a><\/span><\/p>\n<p class=\"metro-more-link\"><title>Arrow<\/title><span class=\"mor-link\" data-track-module=\"mor-link_article\">MORE: <a href=\"https:\/\/metro.co.uk\/2026\/02\/11\/tried-byomas-new-bio-collagen-mask-gave-glass-skin-20-minutes-26813734\/?ico=more_text_links\" class=\"\">I tried Byoma\u2019s new Bio\u2011Collagen Mask \u2013 it gave me glass skin in 20 minutes<\/a><\/span><\/p>\n<p class=\"metro-more-link\"><title>Arrow<\/title><span class=\"mor-link\" data-track-module=\"mor-link_article\">MORE: <a href=\"https:\/\/metro.co.uk\/2026\/02\/11\/sky-launches-24-bundle-netflix-disney-plus-hbo-max-yes-friends-included-26834513\/?ico=more_text_links\" class=\"\">Sky launches \u00a324 bundle with Netflix, Disney Plus, HBO Max (and yes, Friends is included)<\/a><\/span><\/p>\n<section id=\"share-buttons-bottom\" class=\"share-buttons share-buttons-bottom\"><a class=\"metro-button share-bar-comments\" data-vars-position=\"bottom\" href=\"#metro-comments-container\"><br \/>\n\t\t\t<span><title>Comment now<\/title><\/span><br \/>\n\t\t\t<span class=\"share-bar-comments__label\">Comments<\/span><br \/>\n\t\t<\/a><a class=\"metro-button share-bar-preferred-source\" data-vars-position=\"bottom\" href=\"https:\/\/google.com\/preferences\/source?q=https:\/\/metro.co.uk\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t<span><title>Add Metro as a Preferred Source on Google<\/title><\/span><br \/>\n\t\t\t\t<span class=\"share-bar-preferred-source__label\">Add as preferred source<\/span><br \/>\n\t\t\t<\/a><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Wear your morning matcha hit with this stunning new fragrance from PHLUR (Picture: PHLUR\/SpaceNK) Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more There\u2019s no denying that matcha is having a huge moment right now. […]<\/p>\n","protected":false},"author":1,"featured_media":12902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/12900"}],"collection":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/comments?post=12900"}],"version-history":[{"count":3,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/12900\/revisions"}],"predecessor-version":[{"id":12908,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/posts\/12900\/revisions\/12908"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/media\/12902"}],"wp:attachment":[{"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/media?parent=12900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/categories?post=12900"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/curiousdrive.com\/index.php\/wp-json\/wp\/v2\/tags?post=12900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}