{"id":11407,"date":"2026-01-17T09:00:00","date_gmt":"2026-01-17T10:00:00","guid":{"rendered":"http:\/\/curiousdrive.com\/?p=11407"},"modified":"2026-01-21T21:42:50","modified_gmt":"2026-01-21T21:42:50","slug":"elton-john-just-launched-new-10-non-alcoholic-wine-to-rival-kylie-minogues","status":"publish","type":"post","link":"http:\/\/curiousdrive.com\/index.php\/2026\/01\/17\/elton-john-just-launched-new-10-non-alcoholic-wine-to-rival-kylie-minogues\/","title":{"rendered":"Elton John just launched new \u00a310 non-alcoholic \u2018wine\u2019 to rival Kylie Minogue\u2019s"},"content":{"rendered":"
\n
\n\t\t\"Kylie\t<\/div>
Kylie’s got a new rival in the drinks aisle (Picture: Getty\/Metro)<\/figcaption><\/figure>\n

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more<\/a><\/em><\/p>\n

I don\u2019t subscribe to Dry Jan<\/a>, that\u2019s why I\u2019m not doing it.<\/p>\n

Don\u2019t get me wrong, I\u2019m all about moderation when it comes to booze, which is the surefire way to ensure a healthier relationship with alcohol<\/a> in the long-term, without giving it up entirely.<\/p>\n

We could all benefit from mastering the art of Bookending<\/a>, which is where you start and end your night on a non-alcoholic drink<\/a>, or even Zebra Striping<\/a> – following an alcoholic drink with a non-alcoholic drink all night. <\/p>\n

I often utilise both these methods, but try to avoid non-alcoholic ‘wines’ when doing so – I’ve tasted a lot of them, and the majority are sickly sweet and unpleasant. <\/p>\n

So, you can imagine then, that when I heard that a celebrity like Sir Elton John<\/a> had come out with a zero-alcoholic \u2018sparkling wine\u2019 in January, I was cynical. <\/p>\n

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But, whether I liked the taste of Elton\u2019s or not, at least I\u2019d be able to say ‘I\u2019m still standing’ at the end of the evening (full disclosure, I thought that was a good joke until I saw they\u2019ve actually used it on their ads to promote the drink).<\/p>\n

\n
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https:\/\/www.instagram.com\/p\/DTPkK4GjEDU\/<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

To Sir Elton\u2019s credit, after a widely-publicised battle with alcohol addiction, he quit drinking altogether in 1990. His husband, David Furnish, joined him by giving up alcohol himself in 2014. <\/p>\n

What they haven\u2019t given up is hosting; they both love to entertain, at home and on a larger scale. I mean, just look at their annual Oscars<\/a> party, for the love of all things over-the-top.<\/p>\n

Trouble is, they were both fans of Champagne and couldn\u2019t find any decent non-alcoholic bottles to replace it. So, they teamed up with Benchmark Drinks, who are behind celebrity wine ranges like Kylie Minogue’s<\/a>, Gary Barlow\u2019s<\/a> and Graham Norton<\/a>\u2019s.<\/p>\n

And they went to the right people. Kylie\u2019s is now sold in 36 countries and counting, having sold over 21 million bottles globally – that\u2019s 100 million glasses of the stuff. <\/p>\n

\n
\n\t\t\"Kylie\t<\/div>
Kylie’s wine has become a huge hit (Picture: Andreas Rentz\/Getty Images for Kylie Minogue Wines)<\/figcaption><\/figure>\n

So what is Sir Elton John\u2019s \u2018wine\u2019? <\/h2>\n

I have to put parentheses over \u2018wine\u2019 because it can\u2019t officially be called wine. In UK and EU law, a wine is made from fully or partially fermented grapes. Because Sir Elton\u2019s doesn\u2019t go through fermentation, it\u2019s labelled as a \u2018drink\u2019.<\/p>\n

It’s made from northern Italian<\/a> Chardonnay grapes, which are \u2018fermented\u2019 with a special yeast that doesn\u2019t actually produce alcohol. They\u2019ve also added green tea extract to add a suggestion of tannin-like structure and bubbles from an instant form of carbonation. <\/p>\n

Meanwhile, the bottle design features similar artwork to the style of his Greatest Hits album, Diamonds.<\/p>\n

Now, I couldn\u2019t taste Sir Elton\u2019s without putting it in the context of another celeb non-alcoholic drink. So, I also got myself a bottle of Kylie\u2019s Alcohol-Free Ros\u00e9, made from \u2018premium European grapes and green tea from Yunnan\u2019. <\/p>\n

So, here goes the celebrity non-alcoholic taste-off…<\/p>\n

Elton John Zero Blanc de Blancs 0.0% Alcohol Free, \u00a310, Sainsbury\u2019s<\/a><\/strong><\/h2>\n
\n
\n\t\t\"Elton\t<\/div>
Ripe peach notes and green tea notes (Picture: Sainsbury’s)<\/figcaption><\/figure>\n

Very pale to the eye, with a thwack of ripe peach on the nose, jasmine and honeysuckle, and some lifted green tea notes that peek through. On the palate, this is a seltzer-like, dry-presenting drink, though there are 35g\/l residual sugar, which is fairly high. Peach, apricot and fresh pear come through on the palate with a lime-zesty finish.<\/p>\n

Kylie Minogue 0.0% Alcohol Free Sparkling Ros\u00e9 Wine Based Drink, \u00a36.25, Sainsbury\u2019s<\/a><\/strong><\/h2>\n
\n
\n\t\t\"Kylie\t<\/div>
Kylie’s bubblegum pink drink has a big fan base (Picture: Sainsbury’s)<\/figcaption><\/figure>\n

Bubblegum pink in colour, with a nose of ripe strawberries and green tea. On the palate, pomegranate, watermelon, strawberry and green tea notes are evident, with a sweetness that\u2019s not cloying (it has 36g\/l residual sugar). The finish majors on green tea notes, led by strawberry sherbet.<\/p>\n

The Verdict<\/h2>\n

Although neither was to my taste, and in no way \u2018wine-like\u2019, both are well-made and pleasant drinks<\/a> that are perfect for moderating your alcohol intake.<\/p>\n

I have to say, they are a vast improvement on some of the cloying examples of alcohol-free wine on the market. Anyone who likes a burst of fruit and vibrant flavours should give both of these a try.<\/p>\n

Do you have a story to share?<\/strong><\/p>\n

Get in touch by emailing MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n<\/p>\n


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