The best deals under £50 worth investing in this Amazon Prime Day 2025 before it’s too late

Picture showing ear plugs, white tube, blue and white box, packet and concealer
Everything you see here is under £50, and on our shopping list! (Picture: Metro/Amazon/Getty)

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more

Amazon has launched its hotly anticipated sale of the year – Prime Day. 

Deals and discounts have been flooding in thick and fast with impressive early Prime Day deals, as well as new offers, from SPF sales to tech discounts, and everything in between. 

While the Amazon sale, or any sale for that matter, is a great opportunity to invest in big ticket items, such as a new flat screen TV, washing machine, dishwasher, or top of the range coffee machine, some of us are on a budget and watching our pennies. 

Amazon has curated a section to help find more affordable items on sale this Prime Day as it has an under £50 and under £15 section to shop. 

It goes without saying those categories are also filled with a plethora of products from a medley of brands. But, you’re lucky you have us to sift through the best deals and discounts to make your sale shopping a breeze. 

Without further ado, here are the best bargains to buy for under £50 in Amazon’s Prime Day sale. 

Best Buys Under £50

Brown box with USB like stick in front

Amazon Fire TV Stick 4K

If you’re looking to stream your favourite shows then a Fire Stick is the gadget you need to have on your radar. According to Amazon shoppers it’s a ‘fantastic little gadget that really packs a punch’, as it allows you to watch almost anything without any buffering.

BUY NOW FOR £25.99 (WAS £59.99)

Grey speaker in a circular shape

Echo Pop

Music fans, or those tight on space, will want to invest in Amazon’s top-rated Echo Pop, which is a compact speaker. Blare your tunes, the radio, or maybe even a podcast.

BUY NOW FOR £22.99 (WAS £44.99)

Bronzed box showing an image of a toothbrush that's electric

Oral-B iO2 Electric Toothbrush

Dental hygiene is paramount, and an electric toothbrush has been hailed as a must-have to clean almost all plaque hiding in hard to reach areas in your mouth. We’ve not seen one this cheap, we’ll be honest.

BUY NOW FOR £37.99 (WAS £100)

Black and blue packet

Magnesium Glycinate 3-in-1 Complex

If you are struggling to sleep then we recommend Magnesium Glycinate, and Nutrition Geeks’ formula in particular, which is gentle on the stomach. We have tried, tested and swear by this brand to help you relax before bed, doze off and stay asleep.

BUY NOW FOR £7.64(WAS £13.99)

Silver blender

Ninja Blast Portable Blender

Ninja has a whole host of nifty tech gadgets and home appliances, the majority of which have been reduced in Amazon’s Prime Day sale. Now the summer is here we are lusting after iced frappes and smoothies, which is why this gadget is a must so you can create your refreshing drinks on the go.

BUY NOW FOR £35.99 (WAS £49.99)

Stick containing cream substance that's skin coloured with sponge tip

Maybelline Concealer Instant Anti Age Eraser Eye

A concealer is a popular staple in many make-up bags, including ours. But Maybelline’s Instant Anti-Age Eraser is one to have on your radar if it’s not already as it is a top-rated item on Amazon. Not only that, but this concealer can be applied all over the face as a foundation, in deeper shades as contour, hence why it’s called multi-use.

BUY NOW FOR £5.03 (WAS £9.99)

Cream and white coloured sachet next to blue striped box

Humantra Hydration Packets

If you are needing an energy boost to replace your vitamin levels after a day in the sun, or a workout, electrolytes are often recommended.We have tried and tested a whole host of electrolytes, but we always come back to Humantra because they are vegan, contain no sugar, taste delicious and are gentle on the stomach too.

BUY NOW FOR £22.40 (WAS £28)

Purple ear plus with circle shapes at the bottom

Loop Quiet 2 Ear Plugs

We have tried and tested a whole host of ear plugs from Loop, but the Quiet version is our favourite, especially to drown out the noise when trying to sleep. The soft silicone fabric fits comfortably in the ears for hours of wear. The set also includes interchangeable ear plugs to ensure a secure fit.

BUY NOW FOR £14.95 (WAS £19.95)

Silver tube with skin coloured swatch behind

Medik8 Crystal Retinal 3

Medik8’s Crystal Retinal range spans across different intensities to suit all skin types and tolerances. The potent formula claims to work 11 times faster than retinol in plumping and tightening the skin, improving the skin’s texture and luminosity.

BUY NOW FOR £39.20 (WAS £49)

Black rectangle box with black tube next to it

UKLASH Eyelash Growth Serum

If you are looking for longer and fuller lashes than an eyelash serum is the solution. We have tried a variety of lash serums, but UK Lash has formulated a serum that is lightweight and gentle on the delicate eye area. All you have to do is sweep along you lashline and after a few weeks you will notice visibly longer and fuller lashes.

BUY NOW FOR £28.88 (WAS £39)

White tube with white cream swatch behind

La Roche-Posay Cicaplast Baume B5+

La Roche Posay’s Cicaplast B5 is the GOAT of all skincare solutions in my eyes.It is a gentle formula that is deeply hydrating, but also has soothing and reparative benefits. I often apply morning and night to repair my skin barrier after any breakouts.

BUY NOW FOR £12.20 (WAS £19.50)

Long hair styling brush

Shark SmoothStyle Heated Brush and Comb

Multi-purpose tools are a worthy investment as it can save you buying numerous tools, as well as the space they take up. This Shark tool can be used on wet and dry hair. It uses a powerful air flow to dry your locks, but switch to the setting suitable for dry air and you will notice the pink section light up to alert you it is ready to use and straighten your hair.

BUY NOW FOR £49 (WAS £99.99)

Black and gold hair styler

Bellissima Professional Ceramic 2 in 1 Hair Waver Beach Waves Styler

If you are looking to shake up your hairstyle in general, or for any upcoming festivals this summer, beach waves are the way to go. This multipurpose style helps you to create mermaid waves, as well as softer beach waves with its ceramic-coated barrel.

BUY NOW FOR £42.99 (WAS £59.99)

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Stacked toilet rolls together in packets
If you have a lot of kids, bathrooms or just hayfever – now’s the time to stock up on toilet roll! (Picture: Metro/Amazon)

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more

We don’t know if you remember, but we do. Circa 2020 when the pandemic hit there was outrage over people bulk buying toilet rolls and stocking up on multipacks of the essential. 

Now, we’re not saying we need to be clearing the shelves of any toilet paper, but Amazon’s Prime Day sale includes savings on monster multipacks of toilet rolls.

In fact, data from Amazon shows this 48-pack of toilet roll is hot property, so we could well see the return of bulk buying loo roll, and the phenomenon of Amazon selling out on the hygiene product.

Toilet roll in pink packaging

Toilet Roll, 4-ply Quilted in Supremely Soft

The 4-ply quilted toilet roll offers four cushioned layers for a comfortable wipe. It has been crafted from FSC-certified materials, so it is gentle on your intimate parts.

Buy Now for £14.24 (was £18.99) – save 25%

Now we don’t need to explain its uses, but what we can detail is how soft and plush this loo roll is. 

The 4-ply quilted toilet roll promises to be ‘supremely soft’ on your tush as it boasts four cushioned layers. Plus, it has been made from FSC-certified materials. 

Each toilet roll boasts 160 sheets, and there are 12 rolls in a pack. But, this bundle deal features four packs, which makes 48 rolls. We’d give you the exact number of sheets, but we’ll leave you to work it out on your next toilet dash. 

Toilet roll
Treat yourself to some surperbly soft toilet roll. (Picture: Metro/Amazon)

The packaging has been crafted from 30% recycled materials. 

While shoppers can secure four packs of 12 toilet rolls, there is also the option to buy a single pack of 12 toilet rolls or a dual pack – just in case you don’t have room to house 48 toilet rolls. 

The price varies from £4.27 for a single pack, £9.03 for a set of two, or £12.82 for the four pack. 

The bundle has garnered high praise for its durability and softness. 

Alan’s review read: ‘This is very good value. The paper is very strong, but it is quilted and soft.

It is very reliable: if you want to pull off a single sheet, you can get one. Some other toilet papers give you three quarters of one sheet, and a quarter-sheet left behind. This paper is super value and I am going to use it in the future’ – we should hope so too!

Lagertha added: ‘They are thick and get the job done without risking any of the dreaded finger popping through due to weak quality.’

While Francine weighed in: ‘Excellent toilet roll. Soft, thick, absorbs well and a good quality. I’d place this product in the same category as some of the leading luxury brands like Cushelle.’

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Three bottles of the Aestura Atobarrier 365 Cream of a bubbly blue background
Shoppers call this K-Beauty cream ‘transformative’ – and it’s on rare sale now! (Picture: Amazon/AESTURA/Metro)

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On the lookout for a K-Beauty bargain this Amazon Prime Day? We’ve found an unmissable deal that’s not to be missed.

AESTURA, a leading Korean dermo-cosmetic brand, has dropped the prices across all their beauty essentials for the savings event by 28% – most notably the viral Atobarrier 365 Cream, meaning you can snap it up for a limited time for just £20.80.

Loved for its gentle, hydrating formula, the AESTURA Atobarrier 365 Cream has quickly become a cult product from the brand, being coined ‘transformative’ by impressed reviewers.

Designed for those with more sensitive skin types, the derm-approved moisturising cream has been formulated with the brand’s specialised Capsule Technology to improve the skin’s ability to lock in moisture and fill in gaps in the skin barrier.

AESTURA Atobarrier 365 Cream 80ml

Designed for those with more sensitive skin types, the derm-approved moisturising cream has been formulated with the brand’s specialised Capsule Technology to improve the skin’s ability to lock in moisture and fill in gaps in the skin barrier.

Buy Now for £20.80

Through the gaps formed in sensitive skin, harmful substances can infiltrate. This Capsuled Ceramide formulation replenishes gaps in the skin and maintains a lasting presence on the skin’s barrier.

The result is skin that’s deeply moisturised for 120 hours, with a 252 increase in surface hydration. Think: juicy, comfortable, hydrated skin that lasts.

So, we’re not surprised that users can’t get enough of the cream, with a bottle of the best-seller being sold every 20 seconds and users calling it an ‘excellent daily moisturiser for sensitive skin’.

The derm-approved moisturising cream has been formulated with the brand’s specialised Capsule Technology to improve the skin’s ability to lock in moisture (Picture: Amazon)

‘I spotted the AESTURA ATOBARRIER365 Cream all over social media and, admittedly, I was a bit skeptical. But I gave it a try, and I’m so glad I did,’ wrote one five-star reviewer. ‘Even though I’m lucky to have naturally good skin, this cream has taken my skincare routine to another level.

‘The hydration is next-level – rich without being greasy, and it absorbs beautifully. What really impressed me, though, is how calming and soothing it is. My skin feels balanced, soft, and genuinely healthier after using it.’

Another added: ‘This is the perfect moisturiser for my sensitive, combination, acne prone skin. It doesn’t clog pores but it is still rich and hydrating, without being overly thick. It is a good size tube for the money, and I like that it is fragrance free.’

Skin is left deeply moisturised for 120 hours, with a 252 increase in surface hydration. Think: juicy, comfortable, hydrated skin that lasts (Picture: Amazon)

‘The HOLY GRAIL for dry and sensitive skin,’ added a third. ‘I’ve been on the lookout for a soothing and hydrating moisture for quite a while and have tried corsx, la roche posay, centella and many other brands, but have all fallen short. This cream ended my search and I’ve stuck to it in my routine.’

Not bad for a £20 cream… Make sure to snap yours up with 28% off while you can – these rare deals end soon!

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Milica Davies - My Husband is Dying - Why is Everyone Ignoring Us?
Andrew (right) was fit and healthy, so I was sure he could survive (Picture: Milica Davies)

‘I am really sorry because you are a young man and this is a life limiting condition.’ 

After months of waiting for answers, the neurologist delivered them with crushing clarity. 

It was October 2024, and my husband Andrew had just been diagnosed with motor neurone disease (MND) aged 51 – which affects your brain and spinal cord. The condition causes muscle weakness and gradual paralysis, making walking, talking, swallowing and eventually breathing impossible. 

The doctor’s words didn’t feel real. I thought he’d got it wrong. We’d been reassured in a previous appointment that it was unlikely to be MND. Andrew was fit and healthy, so I was sure he could survive. 

‘Don’t look up the life expectancy’ was the doctor’s first advice – so, of course, we immediately did. 

England Rugby Union Training Session
Lewis Moody said in a social media post: ‘I am being well supported by my family’ (Picture: David Rogers/Getty Images)

We read that the average MND patient lives for about two to three years, and that there is no cure. So I was incredibly saddened to read the news that former England rugby captain Lewis Moody was diagnosed with the condition.

He said in a social media post: ‘I am being well supported by my family, friends and medical professionals.’ This is something our family can personally relate to.

I’ve faced adversity in my life – I fled the Bosnian war growing up – but nothing prepares you for a diagnosis like this. Our family bubble had been burst. 

Milica Davies - My Husband is Dying - Why is Everyone Ignoring Us?
There was an immediate connection between us from our first date in London’s Hyde Park (Picture: Milica Davies)

I met Andrew online in 2006. There was an immediate connection between us from our first date in London’s Hyde Park, despite my exam-like questions about shared interests and whether he wanted marriage and kids. 

Fortunately, he did. We were married within 18 months, and renovated a fairytale Georgian house in Hampshire, where we raised our two children in a joyous world of long walks, music and art. 

Things changed in July last year, when Andrew noticed muscles twitching in his limbs; the spasms spread to his whole body within a few weeks. 

At first, we were worried but didn’t catastrophise. We knew MND was a possibility, but it was the worst of many. Andrew joined the waiting list to see an NHS neurologist, but with a waiting list of months and his spasms getting worse he decided to book a private appointment. 

Milica Davies - My Husband is Dying - Why is Everyone Ignoring Us?
We tried to stay upbeat, but started hitting barriers straight away (Picture: Milica Davies)

Here, he was told it was unlikely he had MND, as he was showing no signs of Bulbar Palsy, a type of MND that primarily affects the tongue and can be spotted easily as it causes tongue weakness. Although Andrew did suffer from tiredness and mobility problems – his ankle was very weak, making it difficult to walk long distances.  

But Andrew’s NHS appointment in October last year made it clear this wasn’t the case. He had MND and he was going to die. We tried to stay upbeat, but started hitting barriers straight away.

By July this year, Andrew was placed on a breathing machine 24/7 and is now almost completely tube fed. Being fully paralysed, he has been left with 20% use of one of his hands. This is the speed similar to a lot of MND patients, which is something we were not prepared for, no matter how much our doctors tried to warn us. 

Milica Davies - My Husband is Dying - Why is Everyone Ignoring Us?
It was the hardest thing we’ve ever had to do (Picture: Milica Davies)

We’d put off telling our two children – 15 and 12 – for as long as possible, but we reached a point where Andrew couldn’t even go for a walk. We made up reasons for why, like saying ‘Daddy has a lot of work’, but there is a point at which you can’t keep making excuses. 

It was the hardest thing we’ve ever had to do. 

The kids sat on the sofa and Andrew talked them through how his ankle was getting weak, and this was part of a bigger problem. We all cried. 

Our daughter said, ‘But what would be the point of life without you?’ 

What is Motor neurone disease?

Motor neurone disease (MND) is an uncommon condition that affects the brain and nerves. It mainly impacts people in their 60s and 70s, but it can affect adults of all ages.

MND is caused by a problem with cells in the brain and nerves called motor neurones. Over time, these cells stop working, and the disease gets gradually worse – moving, swallowing and breathing get increasingly difficult.

Currently there is no cure for the disease, which shortens life expectancy and eventually, leads to death. Treatments do exist that mean some people can live with the condition for many years, including physiotherapy and a medicine called riluzole that can slightly slow down the progression of the condition.

In most cases, it is not hereditary, but having a close relative with motor neurone disease can sometimes mean you’re more likely to get it.

The NHS lists the early symptoms as:

  • weakness in your ankle or leg – you might trip, or find it harder to climb stairs
  • slurred speech, which may develop into difficulty swallowing some foods
  • a weak grip – you might drop things, or find it hard to open jars or do up buttons
  • muscle cramps and twitches
  • weight loss – your arms or leg muscles may have become thinner over time
  • difficulty stopping yourself from crying or laughing in inappropriate situations

The NHS advises you to speak to your GP if you experience the symptoms. ‘It’s unlikely you have motor neurone disease, but getting a correct diagnosis as early as possible can help you get the care and support you need,’ they state.

For more information and support you can contact the MND Association.

Milica Davies - My Husband is Dying - Why is Everyone Ignoring Us?
I’m a guitar teacher but also spend a lot of time looking after the children (Picture: Milica Davies)

Our son was also upset but wanted to know how this would affect Daddy’s salary, which was met with both laughter and explanations. 

His question was a good one. My husband’s disease is a health problem, but it’s also a life problem. Every aspect of our lives has been upended, including our finances. 

Andrew was an NHS consultant psychiatrist, so he’s always been well paid and we rely on his income. But when he was diagnosed, he was advised to retire immediately instead of taking sick leave. He was reluctant to stop working because of family finances. I then gave up working as a guitar teacher to care for him.

Want to know more?

Follow Mili & Andy’s MND Journey on Facebook here.

His life insurance initially refused to pay out, bafflingly claiming he could still recover from this incurable disease. They eventually relented, which helped our family during this difficult and expensive time.

With Andrew unable to work and me too busy to work alongside looking after him and the kids, we’re struggling to pay our mortgage and will probably have to downsize. 

I’ve reached out to charities for help to mixed effect. Our local hospice has been brilliant and will provide palliative care when needed, and an MND charity gave us a grant to pay for a family holiday. 

But there’s not enough being done to find a treatment or cure.

This wouldn’t be acceptable with any other disease, so why should it be tolerated by families like mine whose lives are being destroyed? 

Milica Davies - My Husband is Dying - Why is Everyone Ignoring Us?
We’re struggling to pay our mortgage and will probably have to downsize (Picture: Milica Davies)

Thankfully for Lewis Moody, things seem manageable right now for him and his family. He said his symptoms are ‘very minor’ and he doesn’t feel ill or unwell.

I truly hope his condition doesn’t progress as fast as my husband, Andrew’s.

Despite the rapid progression, we are now working with a US biotech, and a team in the UK, developing a precision medication to target the protein imbalance. This will hopefully present a new, smoother, cheaper, and more effective way forward for those suffering from MND.

With such a short prognosis, there are only 5,000 people alive with MND in the UK at any one time. That’s 5,000 people who may be feeling invisible, vulnerable, and let down and essentially left for dead. 

We need to break the taboo around MND and find a cure – now. 

This piece was originally published on March 9, 2025

Do you have a story you’d like to share? Get in touch by emailing James.Besanvalle@metro.co.uk

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