Zara have been trolling us for 50 years but we’re still giving them our money

A website with impossible poses? It can only be Zara (Picture: Getty/Zara)

There’s only one place on earth where you’ll find a dinosaur wearing jewellery, a woman modelling a dress in a swimming pool and a lady crawling with boots on her hands… Zara.

Today marks 50 years of the beloved high street retailer, which first opened its doors in A Coruña, Spain, before conquering Europe, North America, Australia, South Africa and, of course, the UK.

The Zara empire has grown, despite a notoriously user-unfriendly website – or perhaps because of it.

Over the years, shoppers have been trolled by shoes covered in melted ice cream, one model holding a giant mozzarella sandwich, another dragging a bare Christmas tree across the floor.

There’s even an Instagram account, Awkward Zara, dedicated to showcasing the brand’s most bizarre photoshoots, with fans left wondering why half the merchandise is so often difficult to see.

And yet we buy (and buy again), at a time when so many of Zara’s competitors have fallen…

Why we keep going back to Zara…

Laugh at the styling all you want, Zara knows how to create clothing everyone wants. You only have to look back to 2019, the year of ‘The Zara Dress’.

The black and white polka dot number went so viral, it garnered its own Instagram page and saw brides sashaying down the aisle in the ubiquitous, calf-length hemline.

Then in 2022, Zara spawned a new dress of the moment which took the country by storm. The £32.99 Printed Mini Dress featured button fastening, a collar, long-sleeves, and a short-but-wearable skater-style skirt.

Zara has been trolling us for 50 years but we're still spending our money
The Zara Dress which went viral back in 2019 (Picture: Zara)
Green and pink paisley options are among the most popular iterations of the Printed Mini Dress (Picture: Zara)

For stylist Clare Chambers, aka The Personal Brand Stylist, there’s nothing quite like a Zara. ‘It’s key pieces are like gold dust and I end up on a mission to get them for my clients,’ she tells Metro.

‘There’s also nothing like a Zara blazer for me. Yes the brand has staples, but it’s just great at picking out the key looks or items from the runway and creating an iteration of it that’s affordable and obtainable for the everyday person.’

Even Kate Middleton is known to dabble, most notably wearing a blue Zara dress the day after her wedding in 2011, cause it to sell out globally within 24 hours.

More recently she was spotted re-wearing a black & white plaid Zara dress with a pussy bow and v-neckline to a children’s hospice near Cardiff.

Britain's Catherine, Princess of Wales speaks with staff during a visit Ty Hafan, a children's hospice based in Sully, near Cardiff, which supports families in Wales, on January 30, 2025. (Photo by Richard Pohle / POOL / AFP) (Photo by RICHARD POHLE/POOL/AFP via Getty Images)
Kate Middleton wears Zara on her visit to a Welsh children’s hospice (Picture: AFP)

Meghan Markle, meanwhile, has worn Zara rompers to the Invictus Games, while Melania Trump was criticised for wearing the brand’s coat with the slogan ‘I really don’t care, do u?’ to a migrant child detention centre in Texas.

Other celebrities who wear Zara include Taylor Swift, Emily Ratajkowski, Selena Gomez, Sophie Turner and even Queen Letizia of Spain.

And Clare says there’s a reason they all shop there. ‘It makes celebs and the likes of Kate Middleton seem accessible and relatable,’ she explains. ‘That’s why stylists like me use Zara because it’s sophisticated, polished and attainable.’

The stylist always pulls Zara pieces for her super rich clients, regardless of budget. ‘While I might get them a Chloe bag I’ll always weave in pieces from Zara because they’re high fashion pieces with good price points,’ she says.

Zara and the death of the high street

Fashion brands like Jack Wills, American Apparel, House of Fraser and Forever 21 are falling out favour, recording low profits or disappearing all together.

Yet Zara (or its parent company, Inditex) reported £6.4 billion in pre-tax profit in 2024, up 10% from the previous year.

Martin Corcoran, CEO of retail performance marketing company Summit, says there are a few simple reasons why the brand is bucking the trend.

‘I’ve got plenty of Zara stuff, as has my wife, and this is because the brand hits 80% of consumers in the fashion market,’ he tells Metro.

‘They’re on top of trends, they have a good store footprint and have positioned themselves near more premium brands. Being an international brand helps because if one market is down, you’re often up in another.’

UK Business And Economy 2024
Zara is making profit in a tough market (Picture: Getty Images)

Stylist Clare adds that the website modelling its clothes in rather ridiculous ways is definitely a gimmick, and it works.

‘Any press is good press,’ she says. ‘They get people talking about the brand.’

Can it last another 50 years?

Since opening its doors on 9th May 1975 the brand has dominated the fashion market, but will it still be part of our high street for the next half a century?

Zara isn’t immune to controversy, which has earned it some backlash. In 2023 it was criticised for it’s ad campaign ‘The Jacket’ which featured a model against a backdrop that people claimed resembled the destruction in Gaza.

The brand claimed the photos were taken before the Israel-Gaza conflict began and labelled it a ‘misunderstanding’.

Back in 2011, Zara’s Brazillian production was found to have ‘slave-like’ conditions, with workers pulling 16 to 19 hour shifts and some as young as 14 years old. However Zara claimed this was a result of ‘unauthorised outsourcing’.

@screenshothq

Fashion giant Zara has come under fire following the release of its latest ad campaign, which has triggered a wave of anger on social media. The photoshoot for its 2024 Atelier range showed mannequins wrapped in white fabric and models standing amid rubbish from freight boxes, which some said resembled war rubble and coffins. What’s your take, too far-fetched or spot on? #zara #boycottzara #palestine #palestinetiktok

♬ Epic News – DM Production

It’s faced backlash for its sizing too, despite carrying up to an XXL (UK 18) many have found its clothes to be too small for the corresponding size.

TikToker Zoe Towell said she no longer shops in Zara because as a size 12, even the XL dresses don’t fit.

@zoetowellandtwins

I no longer shop in zara what is this ?! I am a size 12 1st one is a xl – hands up if you been there 🙋🏼‍♀️ #zarafail #tryon #zara #size12fashion #fashionhacks #fyp #fy #badfashion

♬ React x Better Off Alone DJ BLIGHTY EDIT – DJ Blighty

Despite this, the brand remains popular, and Martin explains the popularity of its products and prices allows Zara to course correct and carry on after any missteps.

He also doesn’t see the revival of Topshop – once a millennial Mecca and fashion titan offering a similar experience to Zara – as competition to the Spanish brand.

Martin says: ‘Topshop is starting at the bottom of the ladder. Zara’s competition is Uniqlo, Mango and H&M, which are established.

Warsaw City Center Econonomy
A Zara, Uniqlo and Mango all right next to each other (Picture: Getty Images)

‘If it’s going to be worried about anyone in Europe it will be Shein, which has paused its ad spending in America and redirected its efforts on Europe to start heavily competing here.’

But what Clare says is unrivalled is Zara’s item quality for price, meaning they’re likely to be around for a long time.

And we have to agree. Sure when we’re dress shopping on the website the models might be holding dinosaurs and polar bears, and be twisted into angles we couldn’t even imagine, but we love it anyway.

If it’s good enough for the likes of The Princess of Wales, it’s certainly good enough for us.

Do you have a story to share?

Get in touch by emailing MetroLifestyleTeam@Metro.co.uk.

Sainsburys supermarket
There’s a new way to pay at Sainsbury’s and it doesn’t involve tills or self-service checkouts (Picture: Getty Images)

Sainsbury’s has been hitting the headlines this week as shoppers were left feeling ‘deeply resentful’ over a change to self-service checkouts.

The retailer has installed AI cameras on the tills, which record shoppers and playback video clips when an item is scanned incorrectly. Customers receive a warning before the footage is shown, stating: ‘It looks like that last item didn’t scan. Please check you scanned it correctly before continuing.’

On social media people branded it a ‘big brother tactic’ and said the might even ‘boycott’ the supermarket – but the latest supermarket update might mean you don’t need to take such drastic measures.

That’s because Sainsbury’s is trialling a service in some of its stores which means you wouldn’t even need to use the self-service checkouts during your visit – or any till at all for that matter.

Self checkout in Sainsbury's supermarket
As part of the trial, shoppers won’t have to use an actual till or self-service checkout to pay for groceries (Picture: Alex Segre/UCG/Universal Images Group via Getty Images)

That’s because customers who use the scan and shop handsets are being allowed to pay on the SmartShop devices for the very first time.

However, this method of payment is only available in two supermarkets currently – one in Richmond and one in Kempton. 

According to the company, this payment method is being trialled in order to ‘reduce friction’, while the new self-service checkout cameras are intended to deal with shoplifting. 

So how does it work?

After using the handset to scan items as you shop, you simply tap your card on the device at the end when you’re done.

Once the payment has been received, shoppers who want a physical receipt can print one out a checkout or have a copy emailed to them, before returning the device to a SmartShop port and leaving the store.

Grocery Shopping With A Smart Handset
Shoppers in Richmond and Kempton will be able to pay for their products on the SmartShop handsets (Picture: Getty Images)

While some might be surprised by this change, it won’t come as a shock to those who regularly use SmartShop and have the app as customers have been able to pay for their groceries in the app since 2022.

But Sainsbury’s future stores director Darren Sinclair told The Grocer that some shoppers prefer to use the handsets so they can save their phone battery.

He said: ‘It’s a bit more ergonomic. I think about this as trying to reduce friction, improve payment and simplify the shopping journey, as well as the future potential space.’

He also believes this will encourage more people to use SmartShop, but does admit that it’s still early days for the trial and some improvements are needed to make it more ‘user-friendly’. For examples, the devices currently don’t accept colleague discounts and you’re not able to swipe a physical Nectar card on them. 

It also won’t be a completely seamless process for those hoping to avoid checkout staff, as some will still have to occasionally check the contents of a customer’s basket, to ensure the contents have been scanned correctly and there’s no theft occurring. 

Darren added: ‘We’re a long way away – it’s all about what customers think. We’re going to take our time.’

Sainsbury Profit Rise
The change means shoppers don’t really need to interact with staff, unless they have a question or their shop gets selected for a check (Picture: Bloomberg via Getty Images)

What do shoppers really think of checkout-less shopping at Sainsbury’s?

Metro’s Courtney Pochin headed down to Sainsbury’s in Richmond to give the new service a go and while she’s a big fan of how much quicker and easier the SmartShop handsets making shopping in general, paying on the handset initially felt a little ‘jarring’.

‘I think some people will really love this change, especially those who are more introverted and don’t really want to have to talk to anyone while out shopping or if they’re in a rush. It also is great not to have to unpack your trolley or basket at the till and repack it all after paying,’ she said.

‘However, something about the payment experience felt a little jarring to me. It’s probably just that it’s new and different, but in the moment it didn’t feel right. I felt like I wasn’t really done with my shop as I hadn’t been to the till and followed the usual process.’

She added: ‘As with any change or update, I’m sure if it becomes the norm, I won’t think twice about paying this way in future though.

‘The only thing I can see being a point of contention for now is the need to still go to the checkout to get a physical copy of a receipt. For those that require a printed one for whatever reason, it does make it feel like you might as well have just paid at the till in the first place. But if you’re happy with an email copy, this won’t be an issue.

‘The random basket checks are also going to slow things down if your handset is selected for this. I completely understand why they do it, but again it does feel like it defeats the point of it as it’s meant to be speedier and checkout-free.’

Comment nowWhat’s your take on the latest self-checkout change at Sainsbury’s?Comment Now

And Sainsbury’s isn’t the only retailer making a big checkout change like this of late, one shop has decided to go in completely the opposite direction.

Family-owned grocer Booths has recently embarked on a mission to remove self-checkout tills from the majority of its 26 stores.

According to its director, this move has led to a rise in customer satisfaction, a reduction in theft, less shrinkage, and other benefits.

Booths removed self-service checkouts in all but two of their busiest stores in a move they originally hoped would cut costs and speed up the time it took to serve their customers, who were expressing frustration at the self-service tills.

MD Nigel Murray said: ‘In really simple terms, if you’ve got somebody who is doing a job repetitively for six, seven, eight hours a day, they are going to do it faster and better than if you are just turning up to do it once every three days. So, in terms of speed of service we made sure we invested in having people at the tills to serve customers, and the results are clear.’

Do you have a story to share?

Get in touch by emailing MetroLifestyleTeam@Metro.co.uk.

Determined Woman Joggers
Age shouldn’t define your potential (Picture: Getty Images)

Running is a popular way to stay fit, at any stage of life.

In fact, Fauja Singh was 100-years-old when he became the oldest person to ever run a marathon, having only picked up the sport at the age of 89.

That said, how fast and efficiently you can run does naturally change as you get older. And whether you prefer to stick to 5kms — or train for a longer race — keeping an eye on your mile pace is a great way to measure your fitness, especially for beginners. 

When it comes to running, personal trainer and nutritionist Joseph Webb, tells Metro: ‘Age can guide expectations, but with smart training and recovery, you might surprise yourself at what you’re capable of.’

So, just how fast should you be able to run a mile according to your age?

Female runner stretching on park bench.
‘You might surprise yourself at what you’re capable of’ (Picture: Getty Images)

Ages 20-39: 7-10 minutes

‘Average healthy adults in this bracket typically run a mile between seven to 10 minutes. Trained runners may push under six to seven minutes,’ Joseph says. 

He adds that aerobic capacity (the amount of oxygen your body can utilise during exercise) is at its peak at this age, and you’re also likely to have better joint and tendon resilience to support faster speeds. 

But how often should you be running? Joseph suggests three to five runs per week for most healthy adults is a good number, depending on their goals and experience. He advises a mix of long runs, moderate runs and interval speed sessions. 

‘Recovery is quicker in this age group,’ he explains. ‘There’s potential to build a good aerobic base and speed.’

Ages 40-59: 9-12 minutes

A realistic time for runners in this age category to complete a mile is nine to 12 minutes. At this age, Joseph says that ‘muscle mass and aerobic capacity naturally decline, unless you counteract with regular training’. 

He adds: ‘Recovery takes longer, but with consistency, many in their 40s-50s run similar times as those in their 30s.’

Signs you’re pushing yourself too hard

Many runners feel inclined to push themselves to beat personal records and better their times. However, if you’re dealing with any of these issues, you might want to rethink your training.

  • Sleep disturbance or mood swings
  • Sharp or stabbing pains rather than a more dull soreness
  • Swelling or joint instability
  • Extreme fatigue lasting beyond 48 hours
  • Elevated resting heart rate (a sign of poor recovery)

He advises those aged 40-59 to set themselves two to four runs per week, a mix of long moderate and interval sessions. This, he says, is the ‘sweet spot’ to balance fitness and recovery. 

Joseph explains: ‘Recovery starts to slow, so quality over quantity is key. Longer runs are still possible, but you should be flexible based on how you’re recovering. Strength training becomes vital here to preserve muscle and protect joints.’

Ages 60+: 11-15 minutes

Cardio training outdoors. Side view of caucasian grey bearded man and beautiful old woman running along summer park with sunlight on background. Cheerful retired people leading active lifestyle.
Joseph has clients in their 60s who have outperformed 30-year-old runners (Picture: Getty Images)

Joseph advises his clients aged 60 and over aim for a mile pace of 11 to 15 minutes. He says two to three runs maximum is ideal for this age category. 

At this age, he says: ‘Joint and tendon recovery slows, and impact tolerance can reduce.

‘Maintaining aerobic fitness, balance, and joint mobility is the priority, not accumulating big mileage.’

He adds: ‘Aerobic capacity, muscle strength and joint health naturally shift with age. But training history, nutrition and lifestyle all matter just as much. 

‘I have coached clients in their 50s and 60s who outperform sedentary 30-year-olds.’

Why does running feel more difficult as we age?

There are plenty of reasons why running feels more difficult as we get older. 

Joseph explains: ‘Without strength work, we lose 1% muscle mass per year after 40, weakening running mechanics and increasing joint wear and tear.’

Joints and tendons also stiffen, collagen stiffens, tendons lose elasticity and cartilage thins.

There’s also a longer recovery time. ‘Older bodies take longer to repair micro-tears and inflammation.’ 

Joseph stresses the importance of recovery when running. He says: ‘You should prioritise seven to nine hours of sleep per night and add in naps if you have the time and need to.’

He also advises taking rest days and eating adequate protein. He adds: ‘Use foam rolling, massage, stretching and hydration to aid recovery.’

Find running too challenging? Here are some alternative exercises

There are plenty of other exercises to build fitness that are less impactful than running. Joseph says:

  • Yoga & Pilates improve flexibility, balance, joint control and breathwork.
  • Brisk walking is easier on joints but still boosts heart and lung health.
  • Cycling both indoor and outdoor is great for leg strength and endurance.
  • Swimming or aqua jogging is a very joint-friendly, full-body workout. 
  • Rowing on a machine is an excellent combo of cardio and strength. 

Do you have a story to share?

Get in touch by emailing MetroLifestyleTeam@Metro.co.uk.

Items our in-house shopping expert has hand picked to shop this week
Once again our shopping expert has found everything you, and your home needs – and some. (Picture: Metro/Getty)

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more

Where do we start with this week! Another mixed bag of weather, shorter week for some thanks to the bank holiday, and before you know it, the weekend is here – along with your next Trend Trove.

Yes, our in-house shopping expert has been at it again, with a magnifier, searching the high street high and low for the hottest deals, news, fashion and beauty advice – along with gorgeous bits for your home – and beyond.

So, what’s the big news this week, and how on earth will she ever top last week? Well… British luggage brand Antler has just launched its new Heritage Collection, celebrating their 110-year legacy. This premium collection blends archival details with modern materials, featuring meticulously crafted pieces like the Heritage Stripe Cabin, Heritage Stripe Trunk, and a limited-edition Heritage Tote. Designed for longevity, the collection includes innovative features such as replaceable wheels, custom aluminium frames, and TSA-approved locks. Each piece undergoes rigorous testing, reflecting Antler’s commitment to quality and innovation. Just what we need after a summer of travelling on the horizon.

Model poses with new Antler Heritage collection
Have you ever seen luggage so chic? (Picture: Metro/Antler)

Keeping with the accessories theme, those looking for a bag that’s oh-so-versatile for work and play, Daisy Edgar Jones was recently seen with Dune London’s popular Deliberate L bag, styled in a ’90s off-duty look. This best-selling bag, also favoured by Bella Hadid, is a top choice for Spring/Summer, especially in chocolate brown. The Deliberate XL bag became a social media hit last season, selling out multiple times after being worn by celebrities like Katie Holmes. The Deliberate collection, introduced last year, remains a key style for Dune London, with a bag sold every 15 minutes, now available in various sizes and new colours.

And how could we go without mentioning Smythson’s collaboration with Parisian artist Thomas Lélu. Together, they have created a capsule collection featuring Lélu’s iconic sentences on their signature styles. This partnership highlights Smythson’s dedication to the art world and their commitment to working with leading artistic talents. The collection blends a mutual appreciation for writing and humor, celebrating Smythson’s principles of writing, travel, and gifting.

Smythson x Thomas Lélu collaboration
Nothing beats fresh stationary, accessories and notebooks – especially when Smythson is involved. (Picture: Metro/Smythson x Thomas Lélu)

Ooh la la! Naturally, you can find a plethora of home, fashion and beauty goodies below – so take five, get the kettle on and enjoy a brew with a biscuit whilst shopping these delights (if we do say so ourselves).

Orange Crochet Square Zip Up Cardigan from Oliver Bonas

Orange Crochet Square Zip Up Cardigan

Designed in a striking orange, this cardigan-turned-bomber jacket is composed of crochet squares, each featuring a flower-inspired design with various stitches for added pattern and texture. It includes simple ribbed trims and a gold front zip. Layer it over a summer top or tank for a vibrant, mood-boosting outfit.

Buy Now for £68 at oliver bonas

Trunk Suitcase in Sandstone from Antler

Trunk Suitcase in Sandstone

The Heritage Stripe Trunk is a hand-built, made-to-order modern heirloom, combining archival features with contemporary design for lasting durability. This hybrid hard shell case features premium polycarbonate, a lightweight aluminium frame, reinforced corners, and TSA-approved locks. With meticulous details like replaceable wheels and a lifetime warranty, it pairs perfectly with the Heritage Stripe Cabin for seamless travel.

Buy Now for £425 at antler

Givenchy Prisme Libre Bronzer Powder

Givenchy Prisme Libre Bronzer Powder

The new GIVENCHY Prisme Libre Bronzer Powder combines four shades to bronze, warm, sculpt, and highlight the skin, providing a matte, sun-kissed finish. Its ultra-light, buildable texture blurs pores and enhances natural luminosity while maintaining hydration. The bronzer, available in three inclusive shades, uses micronized powder technology for comfortable, breathable wear and includes an integrated brush and mirror for easy touch-ups.

Buy Now for £45 at flannels

The Mediterranean Dish Chiseled Stoneware Platter from Anthropologie

The Mediterranean Dish Chiseled Stoneware Platter

Featuring a chiseled border and a washed blue glaze, this platter is perfect for serving mezze and more, just as The Mediterranean Dish intended. Casual yet sophisticated, The Mediterranean Dish's exclusive collection for Anthropologie reflects the brand's palette of sea, sand, sun, and land, inspired by Suzy Karadsheh's Mediterranean childhood and travels.

Buy Now for £58 at anthropologie

Wyld Herbs All-Natural Turmeric & Ginger Infused Sea Moss Gel from Amazon

Wyld Herbs All-Natural Turmeric & Ginger Infused Sea Moss Gel

Wyld Herbs Sea Moss Gel, sustainably sourced by female farmers in the Caribbean, is rich in fibre, prebiotics, vitamins, and minerals. This nutrient-dense gel supports overall health, immune function, and promotes radiant skin. Versatile and easy to use, it can be added to smoothies or applied topically, offering numerous health benefits in a convenient form.

Buy Now for £12.99 at amazon

Smythson x Thomas Lélu '365 Opportunities' Soho Notebook in Panama

Smythson x Thomas Lélu '365 Opportunities' Soho Notebook in Panama

Paris-based artist Thomas Lélu, known for his viral handwritten quotes, collaborates with Smythson to celebrate the charm of the written word. This collection features Lélu's signature phrases on pieces that embody a love for writing, travel, and gifting. The Soho notebook, handcrafted in England from fine leather and filled with Smythson's gilt-edged Featherweight Blue paper, offers versatile planning for everyday use.

Buy Now for £195 at smythson

Allegra Sandal from PAIGE

Allegra Sandal

Paige's Allegra sandal offers a modern, feminine twist on the thong flat silhouette. Crafted from soft black leather, it features asymmetrical braided micro mignon straps and a trendy toe ring design. With a slim black rubber outsole and fully padded insole, this sandal ensures flexibility and comfort for all-day wear.

Buy Now for £250 at paige

Boost Lab Edelweiss Neck Firming Serum

Edelweiss Neck Firming Serum

The Edelweiss Neck Firming Serum from Boost Lab is formulated to lift and smooth crepe-like, sagging skin on the neck. It features Edelweiss extract to support collagen production and Tef seed extract to enhance skin elasticity and firmness. Free from parabens, sulphates, and fragrances, this serum also includes vegan collagen alternatives and is packaged sustainably.

Buy Now for £24.99 at boost lab

Ruby 6 Drawer Chest in Stone Grey from Dusk

Ruby 6 Drawer Chest in Stone Grey

The Ruby 6-drawer chest is a stylish addition to any living room or bedroom. It features a chic, hand-painted stone-grey finish and brushed gold-effect handles for a contemporary touch. With six spacious drawers and durable metal runners, this chest offers ample storage for clothes, accessories, towels, and games.

Buy Now for £241 (was £275) at dusk

Bol One Pot Meal Thai Massaman Curry

Bol One Pot Meal Thai Massaman Curry

A creamy Thai-inspired Massaman curry, infused with fragrant lime, lemongrass, and coconut, and packed with protein-rich chickpeas and red lentils. Enjoy as part of a balanced diet and healthy lifestyle.

Buy Now for £3.50 at tesco

Pro-Glow Gradual Tan Body Cream from ESPA

Pro-Glow Gradual Tan Body Cream

This nutrient-rich gradual tanning formula provides a natural, buildable bronze. The lightweight cream glides smoothly over the skin, leaving it sun-kissed and hydrated without streaks or stickiness. Enhanced with zesty Sweet Orange Water and delicate floral essential oils, it leaves the skin feeling soft, smooth, and energised. Sustain and boost your golden tan or achieve a gradual glow with this luminous bronzing skincare, enriched with Guarana for a caffeine boost and luxurious moisture from its lipid-rich creamy blend.

Buy Now for £43 at espa

Abercrombie & Fitch Denim Vest

Denim Vest

This new Abercrombie & Fitch long denim vest features a flyaway front, button-up closure, and seaming details along the bodice.

Buy Now for £52 at abercrombie & fitch

Pot of Naturium The Glow Getter Multi-Oil Body Butter

Naturium The Glow Getter Multi-Oil Body Butter

This ultra-nourishing body butter is formulated with a blend of safflower seed oil, coconut oil and shea butter for deep hydration and a natural, healthy sheen. It melts into skin, leaving a smooth, luminous finish that lasts and it has the most delicious, subtle vanilla and coconut scent.

Buy Now for £22 at space nk

Gloss Bomb Ice Cooling Lip Luminizer in Melon Chillz from Fenty Beauty

Gloss Bomb Ice Cooling Lip Luminizer in Melon Chillz

The Gloss Bomb Ice Cooling Lip Luminizer in Melon Chillz from Fenty Beauty is a vegan and cruelty-free lip gloss that delivers a refreshing, minty cooling effect. This lightweight formula provides a juicy, wet-look shine while hydrating the lips with conditioning shea butter and vitamin E. Perfect for a sun-kissed glow, it ensures comfort and a fuller appearance without stickiness.

Buy Now for £20 at fenty beauty

Deliberate L Woven Shoulder Bag from Dune

Deliberate L Woven Shoulder Bag

This Deliberate bag exemplifies Dune's dedication to exceptional, thoughtful design. Featuring our signature artisanal weave construction, this modern yet timeless silhouette is updated in the season's trending colours. Crafted from premium materials, the hand-woven texture adds a luxurious finish. Complete with a branded closure, it includes an adjustable strap for hands-free styling.

Buy Now for £129 at dune

Poppy Delevingne Navy Tie Neck Alexa Bodysuit Top from Nobody's Child

Poppy Delevingne Navy Tie Neck Alexa Bodysuit Top

Featuring a halter neck and ribbon tie, we think the Poppy Delevingne Navy Tie Neck Alexa Bodysuit Top would look fantastic worn with white palazzo jeans or a navy midi skirt for an easy, comfortable but stylish outfit that’s perfect for summer.

Buy Now for £59 from nobody's child

JVN Hair Complete Air Dry Cream

JVN Hair Complete Air Dry Cream

JVN Complete Air Dry Cream helps tame frizz while providing gentle hold and definition for all hair types without crunchiness or flaking. Enriched with chia seed and linseed extracts for touchable hold, hemisqualane to reduce damage, and moringa seed oil for added softness and shine, it offers 24-hour frizz control and protection against humidity and UV damage. Sustainably packaged in a recyclable aluminium tube, this silicone- and sulphate-free cream moisturises hair and strengthens locks.

Buy Now from £24 at space nk

Mango Haze Mikado Diffuser from Mango Home

Mango Haze Mikado Diffuser

The MANGO HAZE mikado diffuser from Mango Home is a 200 ml fragrance diffuser designed to evoke a sense of home and belonging. It features top notes of orange, cassis, and milk, middle notes of mango and sugar cane, and a base of white musk. Sustainably made in Spain, it includes a handmade paper pulp label. To enhance the fragrance, it is recommended to rotate the reeds weekly.

Buy Now for £29.99 at mango home

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Models wearing Alo items - a activewear brand loved by celebrities
If you’re looking to improve your activewear or just want to look the part on your next ‘hot girl walk’ – look no further than the famous Alo sale… or the Aloversary! (Picture: Metro/Alo)

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more

Loved by Bella Hadid, Jennifer Lopez, and many more A-listers, Alo Yoga has well and truly worked its way to the top of the athleisure brand rankings since its flagship LA store first opened its doors back in 2007.

From comfortable staples for everyday activities, to high-performance activewear to see you through any kind of workout, Alo Yoga pieces are supportive in all the right places — and most importantly, seriously ooze style. Essentially, the only thing we don’t love about the brand is the strain that a visit to the website puts on our bank accounts. 

A truly premium brand, the cheapest sports bra they sell is still £58 — while Hailey Bieber’s favourite pair of Airlift leggings will set you back almost £130. But thankfully, the iconic annual Aloversary sale is back — so now is the perfect time to invest in those pieces that you’ve had on your wishlist for a while.

Always the brand’s biggest sale of the year, there’s 30% off site-wide — even new releases — plus, you can expect up to 60% discounts on previously marked-down styles. Feeling a little too spoiled for choice? These are the best-sellers we’d recommend adding to your basket ASAP.

Shop our top picks in the Alo Yoga sale

Alosoft Head Start Dress from Alo

Alosoft Head Start Dress

Crafted from buttery, stretchy Alosoft fabric that contours perfectly, the Head Start Dress combines comfort and style. Featuring tank straps, a flattering scoop neck, center seams, and a mid-thigh hem, it's versatile enough to wear under blazers or coats, or paired with sneakers and layered necklaces. This dress is sure to become a regular favorite in your wardrobe.

Buy Now for £86 (was £108)

High-Waist Airlift Legging from Alo

High-Waist Airlift Legging

Ideal for both workouts and casual outings, these leggings are crafted from Airlift, Alo's most compressive and supportive fabric with a sleek, sheeny finish. The four-way stretch ensures a glove-like fit, while the high-rise, double-layered waistband offers a smooth silhouette. Designed to hit at the ankle, these full-length leggings are available in various colors, making them a staple you'll wear repeatedly.

Buy Now for £76 (was £128)

Ribbed Sea Coast Cropped Turtleneck Tank from Alo

Ribbed Sea Coast Cropped Turtleneck Tank

Introducing the latest addition to Alo's Sea Coast collection: a tank made from the same ultra-soft, lightweight, form-fitting fabric you love. This design features a nostalgic '90s silhouette with a turtleneck, waist-skimming crop, and racer-front and back. Perfect for pairing with baggy jeans or your favorite joggers, this versatile piece will quickly become a wardrobe staple.

Buy Now for £32 (was £40)

Goddess Ribbed Short Sleeve Dress from Alo

Goddess Ribbed Short Sleeve Dress

The Goddess Ribbed Short Sleeve Dress is effortlessly stylish and versatile. Made from soft, stretchy ribbed fabric, it smooths and supports for a perfect fit. Featuring a classic crewneck, short sleeves, and a mini-length hem, this dress is perfect for weekends, vacations, or lounging at home. It’s a go-to piece for any occasion.

Buy Now for £78 (was £98)

Airlift Double Trouble Bra from Alo

Airlift Double Trouble Bra

Achieve the perfect layered look with the Double Trouble Bra, featuring a mesh lining that peeks out from beneath a classic sports bra design. It offers solid support with tank straps and a wide, stretchy underbust band. Made from our signature Airlift fabric, it’s sleek, sculpting, and has a subtle sheen.

Buy Now £54 (was £68)

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